The GelBottle Inc launches Pro Penthouse for beauty pros backstage at New York Fashion Week
By Jess Watts | 10 September 2026 | News & Events, North America News
As New York Fashion Week (NYFW) gets underway, The GelBottle Inc (TGB) is helping beauty professionals navigate the intensity of backstage life with the launch of the Pro Penthouse.
Created in partnership with brand advocacy platform, Duel, and beauty product distributor, CosmoProf, the Pro Penthouse provides ‘a dedicated space to recharge, connect and be celebrated during one of the industry’s busiest weeks’.
Why Pro Penthouse?
While Fashion Week audiences just see finished looks on the runway, TGB and its collaborators recognise the crucial role played by the artists working behind-the-scenes.
Designed as a breakout area for hairstylists, nail technicians and makeup artists between shows, the space will allow busy pros to ‘charge their devices, grab food and drinks, connect with peers, and stock up on products from the brands they love’.
The GelBottle Inc sees its involvement as a natural extension of its ‘longstanding relationship with the professional nail community it was built to serve’, and visitors to the Pro Penthouse can expect gifting from TGB, alongside offerings from a range of beauty brands.
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TGB’s influence also extends to Pro Penthouse’s trend report – sponsored by Cosmetic Executive Women (CEW). The report features trend predictions from global ambassadors representing key brands across nails, hair and makeup, including TGB.
A community-first approach
For Daisy Kalnina, The GelBottle Inc founder & CEO, the initiative reflects the company’s wider commitment to the artists who have helped shape its success:
“We are so excited and proud to give the pro community a home during New York Fashion Week,” Daisy says. “This industry, and TGB, runs on our connection with each and every one of them. We are always looking for opportunities to thank our artists and support them beyond product, bringing our community together whenever we can.”
“We believe every artist needs an ally,” comments April Holt, group vice president of stores at CosmoProf.
“New York Fashion Week showcases the incredible talent behind-the-scenes, and we’re proud to create a space where hairstylists and nail professionals can recharge, connect and be recognised for the artistry they bring to every show. The Pro Penthouse is a celebration of the professional beauty community and the power of coming together.”
Image courtesy of Linkedin.com
Logistics
The Pro Penthouse runs from September 10-12, continuing with a full day of masterclasses for the nail tech community on September 13. Open daily from 8am to 6pm, the space sits at Duel’s New York HQ apartment on the top floor of its West 23rd Street building.
“Duel was built on advocacy and community, so hosting the Pro Penthouse felt like a natural fit,” says Paul Archer, Duel CEO. “Our New York HQ is the ideal space for these communities to come together in-person and we’re looking forward to opening our doors to them.”
Image courtesy of Linkedin.com
“Fashion Week’s biggest stars are rarely the ones walking the runway,” notes The GelBottle Inc in a press release. “Backstage, an army of hairstylists, makeup artists and nail technicians work around the clock to bring every look to life, even when the spotlight stays out front.”
Follow The GelBottle Inc on Instagram, Facebook & TikTok, and browse the brand’s product portfolio via www.thegelbottle.com
