Trends
30 minimalist Christmas nail ideas for a subtle festive look
Minimalism is having its moment, and this festive season we predict that merry minimalist manicures will take over social media and nail requests. Scratch Stars Social Media Star of the Year 2025, Jessica White, says: “People want nails that feel festive but wearable: styles that can be rocked at work Christmas parties and on nights…
Read MorePinterest Predicts 2026 – how 10 top trends will shape nail art
Social media platform, Pinterest, has unveiled its 2026 trend predictions via annual report, Pinterest Predicts. Here are the top 10 trends for nail lovers to note… 1. Gimme Gummy With jelly-esque make-up products seeing a rise in popularity during 2025, Pinterest reveals a 100% increase in searches for ‘jelly candy aesthetic’. The platform expects ‘rubberised…
Read More25 ways to style silver nails this Christmas
Hailed as the ‘new neutral’, silver nails are everywhere, with Google reporting a breakout increase in searches over the past few months. Wondering how to wear the hue this festive season? Take a look at Scratch‘s roundup of seasonal silver sets…
Read More5 ways to wear Pantone’s Colour of the Year 2026 on nails
Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you… Cloud Dancer is set to be 2026’s star shade, with Pantone describing it as a ‘lofty white whose aerated presence acts as a whisper of calm and peace in a noisy world’. Click here to find…
Read MorePantone unveils white hue, Cloud Dancer, as Colour of the Year 2026
Image credit: The Development PANTONE 11-4201 Cloud Dancer is Pantone’s Colour of the Year 2026. The global colour authority selects a shade each year that it sees to be influencing all areas of design, and that resonates with consumers and their attitudes. Pantone describes Cloud Dancer as a ‘lofty white whose aerated presence acts as…
Read MoreThe top 5 Christmas nail art trends for 2025
It’s time to get the decorations out of the attic and blast some Mariah Carey… Christmas is on its way! Scratch has rounded up trending nail styles to help you celebrate sparkle season in style. Festive figures Every year, our favourite Christmas characters defrost, ready to epitomise the festive period once again. From Santa to…
Read MoreRevealed: the most-searched nail trends of winter 2025
Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024 – September 2025.) Milky nails With 444,900 searches, the top-ranking nail trend of the season, milky nails, is a twist on the classic ‘clean girl’…
Read More38 cherry red nail designs & products for autumn/winter 2025
Pinterest Reports shares that searches for ‘dark cherry red’ have increased by 235% over the last three years, and it looks as though the classic colour is back with a vengeance for autumn/winter. Cherry red nails are a recurring staple during the latter end of the year. The deep red hue characterises the colder months…
Read More6 nail trends for the perfect autumn/winter 2025 mani
Have a look at the nail design trends taking over as we head into autumn/winter… Summer has been full of sunshine, butter yellow, auras, Amalfi lemons, and polka dots galore, but as autumn rolls around, new trends embracing the rich colours and cosy vibes of the latter months are starting to emerge. Here’s some nail…
Read More30 minimalist Halloween nail designs for a subtle spooky season
Minimalist nail art is trending, and for those looking to subtly spook up their nail sets, the desire for delicate designs could not have come at a better time! Social media is bursting with nails featuring quiet nods to Halloween; take a look at our roundup…
Read MoreCat eye & velvet nails: what’s the difference & how are they created?
2025 has seen the rise of textured nail finishes, with cat eye and velvet nail looks dominating salon styles. But what is the difference between the two seemingly similar designs, and how can they be created? Cat eye and velvet nails boast a lot of similarities, including products used and general aesthetic. However, there is…
Read MoreDua Lipa nails: The star’s most marvellous mani moments
Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch has rounded up the best…
Read MorePlum perfect: 38 purple nail designs & products to get your creative juices flowing
According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn as a vampy nod towards…
Read More16 products that will help you nail the cat eye manicure trend
Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic particles which, when passed over…
Read More3 predictions set to impact the global beauty & personal care industry
Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.” Three key trends Mintel highlights…
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