Want to partner with top beauty brands on social media? Community X SEEN can help
By Chloe Randall | 16 May 2022 | Movers & Shakers, News
SEEN Group has launched Community X SEEN, a beauty advocacy platform that is giving content creators the opportunity to partner with leading global beauty brands and make their mark on the world of social media.
The platform was launched in response to the rapidly evolving social media landscape and already has more than 2,000 nano creators and beauty specialists on the network from the UK and the USA.
Community X SEEN provides opportunity for beauty enthusiasts and professionals to be part of new beauty conversations, to trial and review exclusive new product launches, attend social brand events and collaborate on bespoke brand content creation experiences.
The network also invests into creators through bespoke social up-skilling sessions and product rewards for gold, silver and bronze star creators, and where possible, paid content collaborations.
“Influencer marketing has grown to become such a core part of our business. We identified a real opportunity to use our expertise to discover, nurture and connect socially engaged new beauty creators with the best in global brands to unlock richer social beauty experiences,” comments Jane Walsh, SEEN Group CEO.
“We are seeing that a volume of genuine peer to peer brand recommendations can work in parallel with higher, equity building and awareness driving influence to grow the beauty conversation, while simultaneously providing consumers with relatable knowledge via social to make more informed purchasing decisions through the voice of everyday, likeminded creators and beauty professionals.
“Ultimately, it’s about making the world of social beauty a more authentic, knowledgeable, and inclusive space for all.”