John Hallberg Client Loyalty

9 tips for building a loyal salon clientele

By Scratch Staff | 3 February 2021

John Hallberg, business expert & owner of TheSalonBusiness.com, shares his top tips on how to keep clients coming back…

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Scratch Tv Jo Wickens Lexy Gel

Which Lexy gel should I use?

By Guest Writer | 29 January 2021

Light Elegance education ambassador & Scratch Stars Awards Gel Tech of the Year 2019, Jo Wickens, break down the six gels in the Light Elegance Lexy line, and explain the…

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Scratch Tv Front For Youtube Novalash

WIN Novalash American Volume Lash Extension Training

By Scratch Staff | 29 January 2021

Scratch’s Kat chats to head NovaLash UK trainer, Zoe Nicholls, about why nail techs make great lash artists, lash training in lockdown & how to win American Volume Lash Extension…

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Phab Service Stars 27.1.21

How a PHAB Service Star can boost your profile

By Helena Biggs | 27 January 2021

Get recognised for your amazing performance in nails or beauty with a PHAB Service Star! ⭐️ Nergish Wadia-Austin (founder & CEO of PHAB Service Stars) & Nataliya Al’Ta-ai (nail tech)…

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Scratch Tv Anna Khanna

A chat with founder of Socialista Media, Anna Khanna

By Chloe Randall | 25 January 2021

Anna Khanna, founder of Socialista Media, reveals how to grow your Instagram and why generating content is so important.

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Anastasia Milton, Nailcou

7 tips for attracting new clients

By Guest Writer | 22 January 2021

Anastasia Milton of Nailcou shares her advice for attracting new clients…

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Clawgasmic Scratch Tv

An insight into the Clawgasmic Nail Network

By Helena Biggs | 21 January 2021

Chan Vermont, co-founder of @clawgasmic, and 2021 Scratch columnist, shares info about the community & how it can benefit your nail career.

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Scratch Tv Clubhouse Layla Tourh

All about the CLUBHOUSE app

By Helena Biggs | 21 January 2021

It’s the social networking app that everyone’s talking about – but it’s invite only! Layla Tourh of Beauty Boss HQ tells us ALL about Clubhouse & why it’s great for…

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Lgfb Tv Workshops Ali

An insight into Look Good Feel Better’s nailcare workshops

By Helena Biggs | 21 January 2021

Ali Jackson, owner of Pink Nail Salon in Shifnal & Look Good Feel Better volunteer, reveals how she got involved with the charity & how those affected by cancer can…

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Alisha Rimando

A chat with nail expert artist Alisha Rimando

By Alex Fox | 16 January 2021

Alex Fox interviews Alisha Rimando, nail expert, artist, designer, entrepreneur & product developer The first edition of Nailympia Online has afforded a panel of 35 expert judges from across the…

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Dorota Palicka Christmas Nail Art Scratch Tv

Dorota Palicka: Christmas nail art with water decals

By Scratch Staff | 22 December 2020

Award winning nail artist, Dorota Palicka, shares quick and easy Christmas nail art for beginners using water decals and sugaring techniques for glitter…

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Kirsty meakin Naio Nails Scratch Tv

Acrylic nails starter kit | Kirsty Meakin’s checklist

By Scratch Staff | 18 December 2020

Naio Nails ambassador, Kirsty Meakin shares her top product picks in her acrylic kit…

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