Over 700 entries and nominations were submitted to the 12th annual Scratch Stars Awards, which champions exceptional talent across the UK&I nail industry.

The awards recognise not just nail skill, but passion, business acumen and customer care, thus each entrant was required to answer a number of questions for the initial assessment stage, in addition to uploading photographic evidence of their nail skills, education materials or workspace setups.

These submissions were evaluated, and the Scratch team scoured social media profiles and websites in addition to each entry, as well as took a close look at photos and read testimonials and responses. This allowed the team to determine five finalists in each of the 18 categories who are most eligible for a Scratch Star title this year. They will each undergo a second and final assessment; techs will be required to attend an in-person judging day to showcase their nail skills, while salons and mobile nailists will undergo a mystery shop, and business, education and social media finalists will submit further information to support their entries.

Judges for this final stage include independent beauty business experts, industry veterans and esteemed educators, who will be announced here in due course.

Following the judging process, the winners of the Scratch Stars Awards will be announced at The Scratch Stars Party – an infamous industry event, which will be held at The Underglobe, London on Sunday 21 July 2024. Click here for tickets.

Scratch would like to thank all those who took the time to enter the Scratch Stars Awards 2024. Unfortunately, due to the volume of entries received, the team is unable to provide individual feedback, but across the board there was an impressive showcase of CPD, passion and nail techniques.