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Beauty industry undergoing ‘drastic change’ due to technology influences

By Emma Hobday | 16 July 2021

The beauty industry is predicted to cross USD $58.3 billion by 2025, according to Beautyworld Middle East’s intelligence partner, Euromonitor International. Propelled by today’s digitally savvy beauty consumers, the adaptation of technology in the market has catapulted – particularly during the pandemic. “The COVID-19 pandemic has brought about a drastic…

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Samantha Redhead

#TRENDINGTUESDAY Samantha Redhead, Nails By Samantha

By Sophie Nutt | 12 May 2020

We want to see the designs trending on your social media pages! Samantha Redhead, of Nails By Samantha, says detailed 3D work has been popular with clients on her social media platforms. “These nails are packed with so much detail. There is something for everyone to enjoy and 3D work…

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Jay Eves Nails


By Sophie Nutt | 19 November 2019

We want to see the designs trending at your nail desk! Jay Eves, of Nails By Jay, reveals the 3D reverse French nail look has been extremely popular with clients recently. “I believe this design has been so popular because of how many variations of it are possible: it’s allowing…

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Vicky Cotchin Nails

WHAT I’M WEARING: Vicky Cotchin, Simply Beautiful – Nails & Beauty

By Sophie Nutt | 6 May 2018

We want to see what you’re wearing on your nails! Vicky Cotchin, of Simply Beautiful – Nails & Beauty, displays decadent artistry in her latest acrylic creation featuring dusky pink tones. “I created these nails using all acrylic products from Trilogy Nail Systems and Glam and Glits. I encapsulated glitter…

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