Unilever to remove the word ‘normal’ from beauty & personal care products

By Chloe Randall | 9 March 2021

Global beauty conglomerate, Unilever are removing the word ‘normal’ from advertising and packaging from their beauty and personal care brands. This move comes after new research conducted by Unilever demonstrated 74% of people wanting the beauty and personal care industry to reflect a broader definition of beauty. It is one…

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How to advertise a vacant job role

By Sophie Nutt | 3 January 2019

As an employer, hiring and keeping the right staff for your business will undoubtedly be your biggest ongoing challenge. In terms of hiring, you will need to be thorough in your employment process; clear on what your business requires and can afford, and ensure your staff understands and is happy…

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Why your Facebook ads aren’t working & how to fix them

By Guest Writer | 14 August 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…

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