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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…

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Why lifting can happen when using builder gel in a bottle & how to deal with it

By Katie Barnes | 7 December 2024

Since the rise in popularity of builder gels in bottles, I have noticed an increase in issues. When gel polish came onto the scene, many techs added this service to their menu, but did not carry out training in this medium; assuming it was the same as previous services. It…

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Find clients’ perfect neutral nail shade with CND’s PLEXIGEL Colour Builder line

By Lilly Delmage | 9 September 2024

CND™ has introduced five additional shades to its PLEXIGEL Colour Builder line. The brush-on gel formula described to ‘provide strength, architecture and moderate to long length to the natural nail’, has unveiled five colours to cater to a wider clientele of varying skin tones. Browse the shades: Peach Moonstone: a bright and…

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Brush-on builder gel: how to nail application & infill

By Rebecca Hitchon | 27 August 2024

Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at Lecenté. “Providing the natural nail is adequately prepared, builder gel will brush on effortlessly. “I recommend applying a thin first…

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The GelBottle Inc expands All-in-One BIAB™ builder gel nail range

By Rebecca Hitchon | 19 May 2024

Brighton-based professional nail brand, The GelBottle Inc (TGB), has added three shades to its All-in-One BIAB™ collection. Originally designed for use with The GelBottle Inc DesignEx Pro™ extensions, All-in-One BIAB™ is a soak-off, medium viscosity builder gel acting as a base coat, builder gel and top coat. The formula contains…

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The GelBottle Inc expands 7ml Minis nail range with 40 gel polish & builder gel additions 

By Rebecca Hitchon | 28 April 2024

Now offering over 250 Minis products, The GelBottle Inc (TGB) has added 40 shades to its 7ml range. TGB Minis are ideal to be transported by mobile nail techs. They also cater to pros looking to try the brand’s formulations or shades without committing to full-sized 20ml bottles, and those…

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Revealed: the top 10 nail trends of 2024 so far

By Rebecca Hitchon | 15 April 2024

Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…

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Build shape & add length to nails with 8 Hema-free Zero Builder Gel shades

By Rebecca Hitchon | 11 April 2024

Irish nail brand, The Manicure Company (TMC), has unveiled an eight-piece Zero Builder Gel™ range to build shape and add length to nails. The line has been five years in development and follows the company’s Zero Gel Polish™ launch last year, which captured attention with its ‘zero’ allergens ingredient list…

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Lecente Launches March 2024

Perfect your hard gel application & nail art with these Lecenté launches

By Rebecca Hitchon | 31 March 2024

Lecenté has added four hard gel shades, a fast form collaboration and collection of detail paints to its professional nail product portfolio. Hard Builder Gel shades, Petal, Dulce, Biscuit and Soft Pink, feature an improved formula designed to suit a range of skin tones and provide high shine strength. They…

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Halo Easibuild Patisserie

Halo serves up 12 sweet Patisserie-style builder gel shades in Hema-free formula

By Helena Biggs | 18 March 2024

Nail brand, Halo, has expanded its EasiBuild range with 12 Hema-free shades. Inspired by delectable treats from the patisserie, the collection features shades to suit all skin tones; from creamy pinks and nudes to chocolatey, coffee-style hues. Ideal for creating salon-style sculpts, the EasiBuild formula can be used with forms…

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The GelBottle Inc adds 5 HEMA-free shades to BIAB™ range

By Callie Iley | 29 February 2024

The GelBottle Inc has expanded its popular Builder In A Bottle (BIAB™) range with the addition of five cool and creamy shades. The Brighton-based nailcare company, also known as TGB, has expanded its HEMA-free BIAB™ range for creating durable builder gel overlays, providing the same strength to natural nails as…

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The GelBottle Inc adds 10 BIABᵀᴹ builder gel shades to portfolio

By Rebecca Hitchon | 21 January 2024

Say hello to some of your favourite The GelBottle Inc gel polish colours in the brand’s BIABᵀᴹ builder gel formula. The Brighton-based nailcare company, fondly known as TGB, has launched ten BIABᵀᴹ shades, from sheers to shimmers and full coverage colours, to easily build strong natural nail overlays. They are…

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The Nail Lab moves into gel product market with Hema-free NU:gel launch

By Callie Iley | 7 November 2023

Launching with seven shades of builder gel and seven shades of gel polish, The Nail Lab has introduced its NU:gel range. Founded by multi-Scratch Star award winner, nail technician & educator, Paulina Zdrada, The Nail Lab has expanded its product offering with the launch of its NU:gel system. The NU:gel…

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The GelBottle Inc appoints Harriet Westmoreland as global brand ambassador & unveils HEMA-free BIAB™

By Rebecca Hitchon | 27 October 2023

Brighton-based nail brand, The GelBottle Inc, has named internationally acclaimed nail artist to the A-list, Harriet Westmoreland, as its global brand ambassador. Via the partnership, Harriet will share her industry expertise by creating nail designs to inspire and how-to guides – on topics from prep to achieving a clean finish,…

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