How to deal with common tricky client types
In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…
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Exclusive beauty business mentoring club opens for membership
Brand consultant, Irene Moore, has revealed an exclusive members club. The Beauty Business Club is an online, business coaching platform, designed for emerging beauty and wellness brands. The member’s club offers affordable, monthly, business coaching for independent beauty professionals and small brands looking to grow their business more effectively. Have…
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How the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it…
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Big move for Body Beautiful
A growing passion and demand for nail art has led Lisa Graves, owner of Body Beautiful, to relocate to a bigger premises. Demand for Lisa’s nail art treatments, coupled with a rise in the number of people who want to become nail art technicians, has led her to move the…
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NovaLash reveals UK brand ambassadors
NovaLash has revealed its 2018 team of brand ambassadors, four of which are UK based technicians. NovaLash’s roster includes Andrea McQuade, Zoe Kinnear, Evonne McMillan, Sarah-Anne Barham. Their new roles will see the brand ambassadors will work as a team and the face of the company. The new ambassadors will be on…
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NHF warns of ‘pain’ for salons following minimum wage increase
The National Hairdressers Federation, which supports the hair, beauty and barbering industries, reveals that salons will be hit hard by the Budget announcement that wage rates will rise from April. Chancellor, Philip Hammond, revealed that the National Living Wage for over-25s is to rise by 4.4% from £7.50 to £7.83…
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How to boost your beauty brand image & identity
Meet Tom Ferris, owner of Blackwell Ferris Marketing, graphic designer, marketing consultant to the hair and beauty industries, and proud father. Tom has worked in marketing for some of the biggest consumer electronics and automotive brands in the world and now uses this experience to bring life to new and established…
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MARKETING WORKSHOP being hosted for nail techs and salon owners
Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…
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NOVALASH EXTENDS UK training and education team
New educators have been added to the NovaLash team to both train and mentor new and existing lash artists as well as support the brand’s future growth plans and represent NovaLash throughout the year. The new educators are (pictured: top row, l-r) Andrea McQuade (Scotland), Joanna Waszkiewicz (Cork), Kate Baxter…
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How to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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An insight into Bio Sculpture’s business development workshop
Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role…
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Why you should continue training as a nail tech
Educator and award-winning nail stylist, Katie Barnes, explores why you should go back to basics in regard to your personal development. Going ‘back to basics’ can mean different things to different nail techs, such as improving the way you apply polish, ensuring you take repeat bookings or quickening your application time. Many techs…
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