Revealed: the social media nail stars in NHBF’s Top 100 Influencers Index 2024
The National Hair & Beauty Federation’s (NHBF’s) Top 100 Influencer Index has been revealed for 2024. The Index – now in its fourth year – ‘offers an opportunity to recognise those in the industry who use social media to influence, educate and innovate our sector,’ according to the organisation. In…
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Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry
A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in…
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Nail influencers share what the job is like & how to get noticed online
What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…
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Nail Tech Talk: Meet Katie Dutra, gel nail artist, educator & content creator
A passionate educator determined to use her experiences to benefit other nail pros, Katie Dutra shares her career story and reveals her hopes for the future of the nail industry… With intentions of becoming a hair stylist, Katie Dutra enrolled in a full cosmetology course in 2011. However, her plans…
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Want to partner with top beauty brands on social media? Community X SEEN can help
SEEN Group has launched Community X SEEN, a beauty advocacy platform that is giving content creators the opportunity to partner with leading global beauty brands and make their mark on the world of social media. The platform was launched in response to the rapidly evolving social media landscape and already…
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