Valentine Salon Desk

How to effectively market beauty treatments in the run-up to Valentine’s Day

By Helena Biggs | 23 January 2024

Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…

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