What are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…
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How to make your social media videos more watchable – a guide for nail artists
Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped…
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Black Friday 2025 strategies for beauty salons: tips to engage clients
Sam Kendall, CEO at salon software company, SalonIQ, shares how beauty businesses can reap rewards this Black Friday… Black Friday has become a fixture in the calendars of shoppers across the globe, and it’s not just big business for retailers – the hair and beauty world is getting involved too.…
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Beauty business guide: reflecting on 2025 & setting goals for 2026
Scratch columnist & beauty business and mindset coach, Zaara King, offers tips for success as we reach the end of the year… Don’t burn yourself out just because you’ve seen social media posts asking ‘what do you have to show for 2025?’. Although the intention to recognise your highlights from the past…
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7 tips for working with nail embellishments
Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…
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Onycholysis: what is it & how can it be treated?
Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…
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How to grow clients’ average spend & boost your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want to work myself into the ground. My years of being everything, for everyone, are long gone. It is costing more…
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How your beauty business can reduce its environmental impact
Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared…
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Nail techs, here’s how to diversify your skills to reap rewards
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for taking your next career step… Do you want to change your role or take a leap in a new direction? Many beauty professionals have been asking me how they can diversify their careers. I teach people to leverage their…
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Nail techs, here’s the difference between irritant & allergic contact dermatitis
Award-winning salon owner, educator & industry consultant, Theresa Foddering, aka The Naildresser, explains the difference between irritations and allergies… In the nail world, we see a lot of terms to describe skin reactions: itching, redness, swelling, irritation, but the real question is: do we fully understand what’s causing these issues?…
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Chrome pigments: a nail expert shares a troubleshooting guide
Educator & award-winning nail pro, Katie Clark, offers advice for dealing with issues that can arise when using chrome pigments… The chrome nail trend is ever-popular, but are you applying chrome products correctly? Each brand may have slightly different instructions, so always follow these and get in touch with the…
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Nail anatomy: essential parts of the nail every nail technician should know
As a nail professional, it is paramount that you familiarise yourself with all parts of nail anatomy to ensure you are offering your clients a professional and thorough service. Understanding the purpose and growth of the nail The primary function of the nail is to protect the outermost bone of…
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What you need to know about mixing brands at the nail desk
Dani Bailey, nail educator & Scratch Stars finalist for The Shooting Star Award 2024, begins her online article series by sharing her career story and exploring concerns around mixing nail brands. I’ve always been a self-confessed nail nerd. I’ve devoured nail scientist, Doug Schoon’s work and after completing the NailKnowledge…
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How to avoid bridal nail disasters
Planning a wedding can be one of the most stressful times for a bride, so ensure their nails aren’t an area of worry by putting in place plans to prevent nail mishaps. “There is a lot that could potentially go wrong at a wedding, so you need to explain to…
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4 ways to market bridal nail services
Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…
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