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How to avoid bridal nail disasters

By Rebecca Hitchon | 6 April 2022

Planning a wedding can be one of the most stressful times for a bride, so ensure their nails aren’t an area of worry by putting in place plans to prevent nail mishaps. “There is a lot that could potentially go wrong at a wedding, so you need to explain to…

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Bridal Nails

4 ways to market bridal nail services

By Sophie Nutt | 21 February 2020

Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…

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Simone Radley shares her top tips for nail competition success

By Sophie Nutt | 14 February 2020

Since immersing herself in the nail industry just three years ago, Simone Radley has stunned the UK nail sector by excelling in industry competitions country-wide and imparting her skills on others in her role as an INK London educator. Enthralled by the excitement, buzz and sense of achievement associated with…

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Male Marketing Lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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Jenny Harris

How to strike a balance between work & home life

By Scratch Staff | 6 February 2019

Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma…

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How to advertise a vacant job role

By Sophie Nutt | 3 January 2019

As an employer, hiring and keeping the right staff for your business will undoubtedly be your biggest ongoing challenge. In terms of hiring, you will need to be thorough in your employment process; clear on what your business requires and can afford, and ensure your staff understands and is happy…

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How to deal with price challenges

By Sophie Nutt | 27 December 2018

No two days are the same in the life of a nail pro, which sometimes throws up some awkward occurrences. One common incident is when a client questions the price of a manicure; but how do you handle such a query once the treatment has been completed? Kelley Colley, of…

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The importance of a logo for your nail business

By Sophie Nutt | 20 December 2018

Strong logo imagery on your high street shop front can differentiate you from local competition and can help etch your brand in an individual’s mind. For mobile technicians, having your logo on all promotional materials, business cards and social media will help to build a brand, helping clients to recognise…

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How to use lighting to advance your social media

By Sophie Nutt | 27 September 2018

Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…

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Cnd Nudes

How to select the perfect nude nail colour for your client

By Sophie Nutt | 26 July 2018

Barely-there hues are always in style and the sophisticated nude nail look continues to flourish across the runways, on celebrity fingertips and in the salon. Favoured by many for its ‘clean’ look and ability to complement any ensemble – without overpowering, nude nails will never go out of style –…

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