How to grow clients’ average spend & boost your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, offers tips for encouraging clients to spend more money… I am at a time in my life where I simply don’t want to work myself into the ground. My years of being everything, for everyone, are long gone. It is costing more…
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How your beauty business can reduce its environmental impact
Victoria Brownlie MBE, chief policy & sustainability officer at the British Beauty Council, shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I have noticed a real disconnect between where world leaders, governments, NGOs and big business see challenges, compared…
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Nail techs, here’s how to diversify your skills to reap rewards
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for taking your next career step… Do you want to change your role or take a leap in a new direction? Many beauty professionals have been asking me how they can diversify their careers. I teach people to leverage their…
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Nail techs, here’s the difference between irritant & allergic contact dermatitis
Award-winning salon owner, educator & industry consultant, Theresa Foddering, aka The Naildresser, explains the difference between irritations and allergies… In the nail world, we see a lot of terms to describe skin reactions: itching, redness, swelling, irritation, but the real question is: do we fully understand what’s causing these issues?…
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Chrome pigments: a nail expert shares a troubleshooting guide
Educator & award-winning nail pro, Katie Clark, offers advice for dealing with issues that can arise when using chrome pigments… The chrome nail trend is ever-popular, but are you applying chrome products correctly? Each brand may have slightly different instructions, so always follow these and get in touch with the…
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Nail anatomy: essential parts of the nail every nail technician should know
As a nail professional, it is paramount that you familiarise yourself with all parts of nail anatomy to ensure you are offering your clients a professional and thorough service. Understanding the purpose and growth of the nail The primary function of the nail is to protect the outermost bone of…
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7 top tips for working with nail embellishments
Adorning nails with 3D elements and embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. Nail stylists offer adhesion and application advice… 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a lot about working with them and…
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What you need to know about mixing brands at the nail desk
Dani Bailey, nail educator & Scratch Stars finalist for The Shooting Star Award 2024, begins her online article series by sharing her career story and exploring concerns around mixing nail brands. I’ve always been a self-confessed nail nerd. I’ve devoured nail scientist, Doug Schoon’s work and after completing the NailKnowledge…
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How to avoid bridal nail disasters
Planning a wedding can be one of the most stressful times for a bride, so ensure their nails aren’t an area of worry by putting in place plans to prevent nail mishaps. “There is a lot that could potentially go wrong at a wedding, so you need to explain to…
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4 ways to market bridal nail services
Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…
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Simone Radley shares her top tips for nail competition success
Since immersing herself in the nail industry just three years ago, Simone Radley has stunned the UK nail sector by excelling in industry competitions country-wide and imparting her skills on others in her role as an INK London educator. Enthralled by the excitement, buzz and sense of achievement associated with…
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How to market to male clients
The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…
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How to strike a balance between work & home life
Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma…
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How to advertise a vacant job role
As an employer, hiring and keeping the right staff for your business will undoubtedly be your biggest ongoing challenge. In terms of hiring, you will need to be thorough in your employment process; clear on what your business requires and can afford, and ensure your staff understands and is happy…
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How to deal with price challenges
No two days are the same in the life of a nail pro, which sometimes throws up some awkward occurrences. One common incident is when a client questions the price of a manicure; but how do you handle such a query once the treatment has been completed? Kelley Colley, of…
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