social media management

Struggling to keep up with social media? Read our 6 top tips

By Scratch Staff | 20 October 2021

After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…

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Social Media Canva Stock

Is your work/life balance too affected by social media?

By Katie Barnes | 2 February 2021

We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…

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Anna Khanna Socialista

5 ways to improve your social media nail content

By Guest Writer | 25 November 2020

Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…

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Jayd Nailco Nail Bar

Salon owner launches The Beautyco Club online business support community

By Sophie Nutt | 30 August 2020

Jayd Linney, owner of the salon chain Nailco Nail Bar, has launched The Beautyco Club – a free online business support community. The club is based on Facebook and is for anyone who is running, or thinking about running, a business within the beauty industry. Designed to share knowledge, motivation, guidance and comfort…

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Phone Nails

8 ways to boost your social media

By Kat Hill | 28 August 2020

Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…

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Social Media Main

5 ways to boost success via your social media platforms

By Katie Barnes | 4 August 2020

Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…

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Social Media Kindness

A reminder to be kind on social media

By Sophie Nutt | 29 June 2020

Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…

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Social Media

5 tips for nailing social media etiquette

By Sophie Nutt | 29 May 2020

Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…

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Facebook Shops

Facebook & Instagram set up Shops feature for businesses

By Helena Biggs | 20 May 2020

Facebook and Instagram have launched Shops, a feature that allows consumers to buy and sell products directly on both platforms in a few clicks – without having to leave the app. If you have a Facebook business page, you can add a shop. Free to set up, businesses can choose the products…

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NHBF working with government to deliver ‘return to work’ guidelines

By Kat Hill | 5 May 2020

The National Hair & Beauty Federation (NHBF) is working with the government to deliver guidelines for how the hair, beauty and barbering industries can safely return to work. These will be released in line with the government ‘roadmap’ out of lockdown which is expected to be announced this week. However,…

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