Are you a neurodiverse nail tech? This Facebook group offers support to neurodivergent pros
“Neurodiversity refers to the different ways an individual’s brain processes information. It became clear that I am neurodiverse when I was in my late 30s,” says Cheryl Holland, founder of Facebook group, Neurodiversity in Nails. The owner of Spicy Sakura Nails, Worksop, and press-on business, Nail My Ride, set up…
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Struggling to keep up with social media? Read our 6 top tips
After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may sit down on the sofa to an influx of client questions or you may feel pressure to post some of…
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Is your work/life balance too affected by social media?
We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…
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5 ways to improve your social media nail content
Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…
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8 ways to boost your social media
Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…
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5 ways to boost success via your social media platforms
Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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A reminder to be kind on social media
Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…
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5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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Facebook & Instagram set up Shops feature for businesses
Facebook and Instagram have launched Shops, a feature that allows consumers to buy and sell products directly on both platforms in a few clicks – without having to leave the app. If you have a Facebook business page, you can add a shop. Free to set up, businesses can choose the products…
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NHBF working with government to deliver ‘return to work’ guidelines
The National Hair & Beauty Federation (NHBF) is working with the government to deliver guidelines for how the hair, beauty and barbering industries can safely return to work. These will be released in line with the government ‘roadmap’ out of lockdown which is expected to be announced this week. However,…
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Scratch launches weekly nail art challenge
Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to…
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Are you missing this trick on your social media pages?
As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business,…
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Coronavirus: Nail tech creates support group & petition calling for government action
Danni Simmons, director of the Nail Tech Network, has created the ‘Coronavirus Business Support & Advice – Nail, Beauty and Hair Businesses’ Facebook group to offer support and advice to those affected by the virus. “I set up the Facebook group as people are so confused, panicked and have no…
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Is your social media content ‘shareable’?
Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…
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Light Elegance & :Yours to host Facebook Live sessions
Brands from Sweet Squared’s portfolio, Light Elegance and :Yours, are preparing to go live on Facebook. The Facebook Lives are set to showcase the brands and new release, as well as offer top insider tips thanks to the education ambassadors on hand. On 7 April at 8pm, Light Elegance EA Jeni Smith will be demonstrating…
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