Gen Z Recruitment

3 tips for recruiting Gen Z nail & beauty employees

By Guest Writer | 20 February 2024

Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…

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52% of Gen Z view nail appointments as ‘essential’. Here’s why…

By Callie Iley | 19 December 2023

In the Future of Beauty and Wellness Report 2024, salon booking platform, Fresha’s research has revealed a shift in attitudes towards beauty treatments being seen as a necessity. Having traditionally been associated with indulgence or as a treat for special occasions, the research shows that nail appointments and other beauty…

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Beauty Changes Lives

Beauty Changes Lives unveils campaign to promote salon careers to Gen Z

By Rebecca Hitchon | 26 April 2023

Beauty Changes Lives, the non-profit organisation dedicated to providing the next generation of beauty professionals with resources, scholarships, advanced education and mentorships, has launched the Know Beauty Secrets campaign. It targets Generation Z, to promote careers in the salon and spa sectors, and provides a glimpse inside the professions of industry…

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62% of Gen Z use social media to suss out beauty trends

By Chloe Randall | 15 November 2022

In the UNiDAYS Beauty Report 2022, which surveyed 4,845 students, it has been revealed that 62% of UK students say that they use social media to suss out the latest beauty trends, with Instagram being the go-to destination for the vast majority (80%). Video tutorials prove popular among students as it…

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