Why you should stop comparing your nail skills to others
Scratch magazine 2020 columnist, Sophie Dale of Nancy Loves Nails & Nancy Girl Apparel, shares why it’s time to stop comparing yourself to others… ‘Comparison is the thief of joy’. I constantly compare myself to others and it has really affected me. It’s poisonous, and no matter how experienced or whatever…
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5 ways to improve your social media nail content
Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…
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Take picture-perfect nail snaps with SmartPhoto phone case
Take top quality nailfies with the SmartPhoto Case; designedspecifically for creatives that need to take instant, quick and stunning photos of their work for uploading to social sites. With nail and tattoo artists in the forefront of his mind, inventor & CEO, Jan Derendal of Lethbridge, Alberta, Canada, devised a…
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Instagram Stories integral to influencer marketing
Instagram Stories are integral to influencer marketing, a report by Tribe Dynamics has found. In its 2020 Influencer Brand Survey Report, the tracking service reported that close to 80% of brands agreed posting on Instagram stories had ‘significantly’ impacted influencer content about their brand. The research also discovered that more than 60%…
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Salon Chat: How to overcome the pressures of social media
Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… I’m typing this out on a bank holiday Monday morning having already posted by ‘mandatory’ Instagram post. Mandatory I say because, without it, my posts won’t be seen, no one will…
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8 ways to boost your social media
Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…
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Salon Chat: The power of the nail community
Salon Chat hosts, Kelly Colley of Lavish Nails and Isabel Porter of The Beauty Garage, share their thoughts on the nail sector… “It was incredible to see how the nail tech community evolved and supported each other over the lockdown period. When we started Salon Chat, our live discussion, we were…
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5 ways to boost success via your social media platforms
Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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Britney Tokyo on how social media helped boost her career
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo reveals how social media helped boost her career… Before moving to the U.S., I worked as a nail artist in Tokyo and I felt such a large gap in the reality of advanced Japanese nail art and the lack of…
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The hottest beauty brands of 2020 revealed
Cosmetify has released The Cosmetify Index 2020, ranking and rating 200 of the hottest beauty brands of the moment based on factors such as social following, engagement, Google searches and more. Hottest overall beauty brand Huda Beauty came out on top as the hottest beauty brand of 2020. Cosmetify took into account…
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Salon Chat series serves up opportunity for beauty pros to relax & converse
Two techs, from two separate UK locations, have come together during lockdown to deliver a relaxed & fun community chat four days a week. Salon Chat takes place on Instagram LIVE at 8pm on Mondays, Tuesdays, Wednesdays and Thursdays courtesy of Kelly Colley of Lavish Nails, Cheshunt and Isabel Porter of…
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5 tips for nailing social media etiquette
Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…
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Facebook & Instagram set up Shops feature for businesses
Facebook and Instagram have launched Shops, a feature that allows consumers to buy and sell products directly on both platforms in a few clicks – without having to leave the app. If you have a Facebook business page, you can add a shop. Free to set up, businesses can choose the products…
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Lauren Holmes hosts Instagram nail art workshops
Scratch Stars Awards 2019 Gel Polish Stylist of the Year, Lauren Holmes, is set to host a variety of virtual nail art masterclasses. Created to inspire and improve nail art work, Lauren say the classes are designed to get techs ready to go back to work ‘with a bang’. Scroll…
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Instagram to roll out Story sticker to support small businesses
Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…
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