Scratch launches weekly nail art challenge
Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to…
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Are you missing this trick on your social media pages?
As a nail professional, your clients come to you not only for your knowledge and skill, but also because of the experience. The friendship between technician and client becomes a big element of a client’s loyalty. Nail technique and skill is what may initially draw a client to your business,…
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Is your social media content ‘shareable’?
Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…
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Fie Pedersen on nail tutorials, Instagram & Lecenté Create Gel Polish
With feeds of striking nail art designs and handy tutorials, last year saw social media success for Fie Pedersen. “I started 2019 with 3,500 followers on Instagram,” Fie states. “Now, I have over 55,000. It has been an amazing experience and has brought with it many exciting opportunities.” Starting out…
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Robbie Tomkins reflects on 2019
December marks the end of the year and my last column for Scratch before I hand over the reins to the columnists for 2020. I have had such a great time writing for you and being a part of the Scratch family. If you’d told me I would be a columnist for the leading…
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How to make the most of an Instagram story
Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon (and winner of the Scratch Stars Best Use of Social Media award 2017 & 2018) shares her social media tips & tricks… Remember when Instagram stories used to only last 24 hours? Now you can get old story posts from your archive…
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How to market male grooming services
Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…
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Top tips for taking a perfect nail photo
Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…
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How to use lighting to advance your social media
Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
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Yvonne Tuckley on her love of IBX, perfecting her skills and wacky Instagram profiles
Tell us about your training… I kicked off my basic training with an independent local organisation and then trained in PolyGel application and e-filing with Nail Harmony UK, and one stroke nail art with Moyra UK. What is your all-time favourite nail product? Gelish, PolyGel and CND SHELLAC™ are…
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Why Instagram is great for your nail business
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s…
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How to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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