Diversity Hands Love

6 ways to attract & retain a diverse nail salon clientele

By Guest Writer | 3 March 2024

Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…

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Belle Voir Iwd Feature Header

NAIL TECH TALK: Paris Evans of Belle Voir

By Callie Iley | 8 March 2022

Scratch chats to Paris Evans of Belle Voir about what International Women’s Day means to her… Being in the nail industry is great, it’s like having your very own cheerleaders! I get a lot of support and love online from people who I have never even met but are also…

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Kelly Christie

IWD 2020: Kelly Christie on surviving a traumatic brain injury & becoming a CND Grand Master

By Sophie Nutt | 8 March 2020

Scratch puts the spotlight on inspiring & successful businesswomen in the run up to International Women’s Day, 8 March…  MEET KELLY CHRISTIE Kelly is a traumatic brain injury survivor, public speaker and nail technician. Attending a number of events including the Scottish Brain Injury Forum, Glaxo and Montrose Academy’s Senior…

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Amy Baker Lead

IWD 2020: Amy Baker on combining her nail career & caring for her husband

By Scratch Staff | 7 March 2020

Scratch puts the spotlight on inspiring & successful businesswomen in the run up to International Women’s Day, 8 March… Meet Amy Baker – a self employed therapist who has found her calling with nails and beauty through hardship. Based in Cambridgeshire, Amy lives with her husband, Malcom, and two children: Toby (7)…

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Claire Shea Simonds

IWD 2020: How a manicure helps this triathlete to complete the toughest of races

By Sophie Nutt | 4 March 2020

Scratch puts the spotlight on inspiring & successful women in the run up to International Women’s Day, 8 March… Claire-Shea Simonds has been a competitive swimmer and runner since the age of eight, however from 11 years old she began to complete swimming and running with other sports to become…

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