Nail pros: Here’s how to handle clients ghosting you in the digital age
When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…
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You’re more than a price tag: how to shine in the crowded nail industry
When you’re a solo nail tech, it’s so easy to feel pressure every time you see another nail tech promoting their services online. You find yourself questioning your prices, wondering if you should lower them, or doubting whether you can keep up. With every tech that launches a business, a…
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Nail pros: Do you compare yourself to other techs? Here’s how to combat it
As nail techs and beauty professionals, we often catch ‘comparisonitis’, where we constantly measure our success against others. We see the flawless work and fully booked schedules of other nail techs on social media, and suddenly, we feel like we’re not doing enough. In the Nail Business Success Club, a…
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The 3 things you need to do to attract nail clients
There is so much advice out there about attracting clients, but the process doesn’t need to be complicated or drawn-out. You simply need to be able to do three things successfully: 1. Build an audience of potential clients. There is no point spending hours creating trending TikTok videos or Instagram…
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The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…
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Award-winning nail business mentor launches free challenge to help pros earn £3-5k per month
Jo Tompkins, winner of the Scratch Stars Nail Business Mentor of the Year award 2023, is offering a free four-day challenge to help nail and beauty pros earn £3-5k per month. The business coach & founder of Nail Tech Tribe and The Nail Business Success Club launches Nail Your Epic Life…
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Nail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…
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The top 5 mistakes nail techs are making on social media
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
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I’m a multi award-winning nail tech – and here’s my strategy for business success
After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who…
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Scratch unveils expert magazine columnists for 2019
As 2019 kicks off, Scratch welcomes new expert contributors that will be imparting wisdom through the magazine in the year ahead. Covering topics from business to media, design to technique and so much more, be inspired by those that have – and are – making waves across the nail sector.…
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