Salon in the Spotlight: LEAF Beauty, Stoke on Trent
Working in a spa up until 2017, Zoe Cook made the decision to go self-employed, spending the first three years as a makeup artist in the wedding industry. “I was inspired by my own nail artist to expand and do more, and that’s exactly what I did!” “In January 2020,…
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How to market professional make-up services
Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…
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Salon System supports ‘The Masterclass’ by Mario Dedivanovic
Salon System supported ‘The Masterclass’ event hosted by celebrity make-up artist, Mario Dedivanovic (aka @makeupbymario), in London earlier this month. At The Masterclass, 650 make-up artists had the opportunity to take a behind the scenes look at Mario demonstrating his signature make-up look. A four hour immersive show, Mario also…
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Townhouse teams up with make-up expert to create Valentine’s nail designs
London nail destination, Townhouse, has collaborated with make-up expert, Cher Webb, to create three limited edition nail designs for Valentine’s Day. Cher, who began her career as part of the pro make-up artist team at MAC Cosmetics, has honed her skills backstage at fashion weeks all over the globe. She has over 160K followers…
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Enhance make-up services with HD Brows Lip Define pencils
Ideal for retailing or adding to make-up services, lock in colour with five new Lip Define shades. Boasting a long-lasting formula and creamy consistency, new colours include Grape, Tutti Fruitti, Wine, Prune and Toast: offering a different hue tailored to the taste and skin tone of every client. Highly pigmented,…
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Ready to retail with the Try Mii Buy Mii Mascara display
Catch clients’ eyes with the Try Mii Buy Mii Mascara counter display of ready-to-retail mascaras. Sleek and smart, the display features space for five different variants: Full Focus Lash Duo Waterproof Lash Lover Intensifying Lash Lover Feature Length Lash Lover Showstopping Lash Lover The display is available empty for existing…
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HD Brows launches retail packages to boost client purchasing
With an increase of interest and desire for makeovers and renewing products, HD Brows has revealed its retail packages to enable clients to take away the products used during their treatment. Available at a range of price points, the packages are priced accordingly in order to make them as accessible…
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Five minutes with Charlotte Tilbury
Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…
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