Jay Jay Revlon addresses the stigma around male grooming
Back in August 2018, Scratch caught up with the founder of Guys That Nail It, Jay Jay Revlon, about his passion for male self-care. Jay Jay strives to change the stigma around male grooming by normalising the language used and actions taken towards men getting nail treatments. “I want to change the…
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‘Love Island effect’ boosts UK men’s grooming market
The UK male grooming and fragrance markets have seen an increase in value, which is believed to be linked to the popularity of Love Island. The total value of the men’s prestige grooming market in the UK has seen an increase of £2.2 million in the 12 months to the end…
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Hair removal amongst British men is on the rise
Recent research from Mintel has revealed that hair removal among British males is on the rise, as more and more men are influenced by popular culture narratives. Not so long ago, hair removal, tanning and overall grooming was viewed as not an option by men, however popular tv shows such…
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Male ‘beauty from within’ market is huge, reveals new research
A ‘new standard and awareness of beauty has appeared throughout the male market’ according to the team at Redshoe, a branding and communications agency, who reveal that more men are turning to supplements to enhance skin from within. They put this down to frequent launches in the beauty industry, and…
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