Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…
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Salon in the Spotlight: Maisykbeauty, Uttoxeter, Staffordshire
Describing her home salon as ‘modern but quirky’, Maisy Jeffrey reveals how she brought her personality into her East Staffordshire beauty space… “Maisykbeauty is a representation of me and my life: a bit chaotic, quirky, fun and interesting,” Maisy Jeffrey tells Scratch. “I like to think the pink and orange…
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Salon in the Spotlight: Hr Beauty, Morton, Lincolnshire
Halo VIP, Holly Rodgers, shares how she transformed her garage into sophisticated salon space, Hr Beauty, and the ways she creates a positive client experience… Holly Rodgers tells Scratch that she has always had a passion for the beauty industry, so upon qualifying in 2020 and converting her garage to…
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Salon in the Spotlight: The Beauty Shed, Swansea, Wales
Step inside The Beauty Shed: a welcoming salon nestled within the Welsh countryside, as owner, Katie Dutton, shares the story of the space… Undertaking beauty training in 2004, Katie Dutton didn’t pursue a career in the sector until 2022, after a conversation with her beautician friend. “We talked about how…
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How to tackle loneliness & self-doubt in the nail industry
Your role sees you care for the nail needs of others, but are you looking after your own wellbeing? In an industry with a large portion of solo workers, there’s never been a better excuse to stay connected. “Feeling lonely isn’t in itself a mental health problem, but the two…
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Salon in the Spotlight: Nails By Nichole, Rochester, Kent
Nichole Reynolds shares the story behind her home salon haven, Nails By Nichole, and provides a glimpse into her nail offerings… Nichole Reynolds worked from her dining room for 15 years before her husband offered to convert the shed into a nail space. “I was comfortable indoors, but my husband…
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Salon in the Spotlight: Nails at The Oaks, Great Oakley, Essex
Paisley Barendrecht shares how she came to own home salon, Nails at The Oaks, offering Beverly Hills-inspired escapism to clients… Having two children in the space of less than two years changed Paisley Barendrecht’s outlook on her career. Rather than returning to an office job after maternity leave, she decided…
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Suffering from nail separation? ACESO™ system delivers targeted results for picture-perfect nails
Are you or your clients suffering from nail separation? From the creators of IBX & Dadi’Oil comes ACESO™, a system that delivers targeted relief and support through the nail plate and onto the nail bed. Famous Names made significant waves in the sector with the launch of IBX: a strengthening…
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Salon in the Spotlight: Elrose Beauty, Ilkeston, Derbyshire
Nail and brow pro, Ellie Aldred, gives a glimpse into her ‘happy place’: her home salon, Elrose Beauty… Ellie Aldred describes her taste in décor as ‘simple and minimalistic – with a bit of an edge’. Her nail studio is located at the bottom of her garden, accessible via the…
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Salon in the Spotlight: Nails With Kails, Andover, Hampshire
Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh undertook some nail courses with Magpie Beauty. “I wanted to find a creative and therapeutic outlet, as well as future-proof…
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Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a family over 20 years ago, I decided to qualify in nails. I always wanted to use my artistic talents, as…
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Salon in the Spotlight: Samantha Laura Nails, Newport, Shropshire
After her nail technician changed careers, Samantha Gripton was left missing her monthly treat of a gel polish manicure and was inspired to create her summerhouse studio, Samantha Laura Nails. “I used all of my savings to renovate the summerhouse in my back garden,” Samantha tells Scratch. “I invested in…
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Nordic Nail Open 2024: THE RESULTS
The Nordics’ largest competition for nails took place 4-6 April in Gothenburg, Sweden, attracting participants from Sweden, Denmark, Norway and Germany. Nordic Nail Open was hosted by Reni Mobrandt, owner of Nail Systems of Sweden & co-owner of Cosmo Nord. It saw 137 competition seats taken across 15 categories, including…
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The Federation of Nail Professionals: what can it do for you?
If you have been a regular reader of Scratch magazine for some time, you will probably have seen a series of articles called The Force of the Feds, written by the directors of The Federation of Nail Professionals (The FNP). So who are we, what do we do and why…
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Nail techs: Here’s how you can raise your business profile
Scratch Stars award-winner 2022 & 2023, Clare Woodcock, founder of Surrey-based mobile beauty business, The Nail Club, shares key ways to raise your profile as a nail pro… You’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now,…
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