Nordic Nail Open 2024: THE RESULTS
The Nordics’ largest competition for nails took place 4-6 April in Gothenburg, Sweden, attracting participants from Sweden, Denmark, Norway and Germany. Nordic Nail Open was hosted by Reni Mobrandt, owner of Nail Systems of Sweden & co-owner of Cosmo Nord. It saw 137 competition seats taken across 15 categories, including…
Read More
The Federation of Nail Professionals: what can it do for you?
If you have been a regular reader of Scratch magazine for some time, you will probably have seen a series of articles called The Force of the Feds, written by the directors of The Federation of Nail Professionals (The FNP). So who are we, what do we do and why…
Read More
Nail techs: Here’s how you can raise your business profile
Scratch Stars award-winner 2022 & 2023, Clare Woodcock, founder of Surrey-based mobile beauty business, The Nail Club, shares key ways to raise your profile as a nail pro… You’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now,…
Read More
Nail Tech Talk: Lolli Hamilton of Nail Artistry by Lolli
Lolli Hamilton discusses her commitment to fostering an inclusive and welcoming salon space at Nail Artistry by Lolli, and explores the importance of individuality in the nail community. Formerly a freelance make-up artist, Lolli decided it was time for a career change during lockdown. Enrolling in a range of online…
Read More
The 3 qualities that make a successful nail technician
Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
Read More
The top 5 mistakes nail techs are making on social media
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
Read More
UK & Ireland nail industry awards opens for entry
Embrace the opportunity to join an elite group of salons and industry professionals and enter the Scratch Stars Awards, which recognises excellence in the UK&I nail sector. Dubbed ‘the Oscars of the nail industry’, the Scratch Stars Awards has returned for a 12th year, recognising excellence, passion and skill in…
Read More
55% of professionals think employers should do more to support workforce wellbeing
Employers should be doing more to help with employee wellbeing, according to 55% of UK&I professionals polled by international recruitment firm, Robert Walters. The research also found that over two-fifths of senior leaders feel that their increased spending on wellness benefits is largely unnoticed. “We are seeing that the onus…
Read More
5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
Read More
How to make the move from nail tech to educator
Are you keen to share your knowledge and become a nail industry educator? Scratch gathers top tips and hears from pros that have made the move from salon tech to teacher… Exceptional education is key to shaping the future of our industry and ensuring high standards and safe practice. If…
Read More
Salon in the Spotlight: Beauty By Chelsea, Newhall Swadlincote, Derbyshire
After training in 2009 and qualifying in 2012 at Burton Collage, Chelsea Tipper went on to train with CND™ Shellac before opening her own salon in 2020. “My little building has been various things in the past but everyone always talks about the time it was a chip shop and…
Read More
Here’s why your E-file bits get clogged – & what to do about it
Often, when E-file bits get clogged, it is likely the product it becomes clogged with is uncured. This could be gel, acrygel, gel polish or even acrylic. When product is fully cured it presents as pure dust which will sit in the teeth of your bit and still needs removing…
Read More
Meet the OPI Education Team, Scratch Stars Awards Nail Team of the Year 2023
Consisting of 20 nail professionals, the OPI Education Team is a close-knit group of passionate educators based across the UK, working on a full-time and freelance basis. “As a team, we all very much admire and inspire each other, whether it be creative talent, business acumen, approach with students, attitude,…
Read More
How nail & beauty pros can use Pinterest to boost their business
According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…
Read More
Why you should introduce pamper parties to your nail business
Whether you offer mobile nail and beauty services or run a home or high street salon, pamper parties are an offering that can help boost profits and broaden your clientele. From children’s parties to corporate gatherings, hen ‘dos and baby showers, a pamper party brings together a group of people…
Read More
Read the latest issue
