6 ways to attract & retain a diverse nail salon clientele
Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…
Revealed: the best cities for budding beauty salon owners
London, Bristol and Birmingham are the best cities in the UK for independent businesses to thrive, according to research by global fintech company, SumUp. The study ranked 80 cities across the UK, taking into consideration the number of independent businesses in each location and their average review score. These ‘independent…
Salon in the Spotlight: Nails Edinburgh, Edinburgh
Former street artist, Miska, channelled her creativity into a home-based nail studio, from which she offers manicures and gel enhancements. “Street art made me who I am,” she shares. “Cutting stencils requires a lot of precision, and this skill led me to be good at nails.” Miska immersed in the…
Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
UK & Ireland nail industry awards opens for entry
Embrace the opportunity to join an elite group of salons and industry professionals and enter the Scratch Stars Awards, which recognises excellence in the UK&I nail sector. Dubbed ‘the Oscars of the nail industry’, the Scratch Stars Awards has returned for a 12th year, recognising excellence, passion and skill in…
Revealed: the top 7 trending Valentine’s Day nail designs
Searches for Valentine’s Day themed nail designs are up 9,500% on Google, as many look to express passion and romance through their fingertips. Nick Drewe, trend expert at Wethrift, comments: “Year on year we are seeing a growing demand for manicure trends, as many look for creative ways to add…
Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI assistant. Dream Nails‘ AI assistant is available 24/7 via a web and WhatsApp interface, and can answer questions about treatments, pricing…
How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
5 ways to attract clients to your nail salon business
Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
55% of professionals think employers should do more to support workforce wellbeing
Employers should be doing more to help with employee wellbeing, according to 55% of UK&I professionals polled by international recruitment firm, Robert Walters. The research also found that over two-fifths of senior leaders feel that their increased spending on wellness benefits is largely unnoticed. “We are seeing that the onus…
Phorest Salon Software marks 20th anniversary with Dublin summit
Irish-founded and global salon software provider, Phorest, marked its 20th business anniversary at its 8th annual flagship event, the Salon Owners Summit, in the Royal Dublin Convention Centre. Over 600 salon owners from salon business communities across Europe, Australia, Canada and the USA gathered over two days to hear talks…
I’m a multi award-winning nail tech – and here’s my strategy for business success
After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who…
How to beat the January business blues
Tina Beaumont-Goddard, membership director at the National Hair & Beauty Federation (NHBF), shares areas to assess in your business and how to beat the January business blues… More green, more clients, more profits The new year is traditionally quieter for salons, so sees a good time to make an action…
Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and nail specialists. With a focus on wellness for its nail services and product offerings, Sundays Studio offers clients and staff…
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