Neverland nails lead

SALON IN THE SPOTLIGHT: Neverland Nails, Glasgow

By Kat Hill | 23 September 2020

Seeing quirky detail in every corner, Neverland Nails in Glasgow offers clients an escape from everyday life. “I had a small studio space in the trendy Finnieston district for a year, before taking on a street shop space a couple of minutes away,” explains Frenchie “Fabulous” Watson. “I loved it…

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Coronavirus nhs app

Coronavirus: Nail & beauty salons must display NHS QR code by 24 September

By Helena Biggs | 22 September 2020

Nail & beauty businesses and barbershops in England and Wales must register for an official NHS QR code and display the official NHS QR poster from 24 September 2020. The code allows for clients to be contacted quickly and easily should a fellow client or staff member in a salon…

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Jess prout header

#NOWTRENDING Smoky lilac marble nails by Jessica Prout

By Callie Iley | 22 September 2020

Scratch chats with Jessica Prout, of Jessica Prout Nails, about her creative flair and love for all things nail art! In 2011, I stopped hairdressing, as it became something that no longer excited me. I had already trained in nails previously so continued my training in nearly all the Georgie…

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Katie barnes practice nail designs

Struggling to master a nail design? Here’s some advice…

By Katie Barnes | 15 September 2020

Unfortunately we are in an age where we want to master something the instant we try it and tend to blame the education or object for not instantly picking it up. This doesn’t just apply to learning a new skill. It is also applicable to a new product, brand technique…

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#NOWTRENDING Mix & match nails by Lily Snape

By Callie Iley | 15 September 2020

Lily Snape, of  Beauty Bungalow, shares her passion for one-to-one teaching with Scratch, as well as elaborating on her love for free-hand nail art… I have been in the industry for a total of seven years. I started at college where I qualified in Level 2 & 3 Nail Technology.…

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TECH TALK: Georgina Ironside of Ginalicious Nails

By Callie Iley | 12 September 2020

Scratch catches up with Georgina Ironside of Ginalicious Nails about her life as a nail tech and the importance of personal growth…   What is your all-time favourite nail product? My all-time favourite nail product would be Candy Coat – Bubblegum Clean, Prep + Wipe, not only because it smells…

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Why & how you should remove fumes & dust from the nail space

By Guest Writer | 10 September 2020

The team at extraction specialist company, Vodex, reveals why it’s imperative to remove fumes & dust from your workspace – and what the consequences are if you don’t… If you work with nails, you will have experienced fumes and mess from filing and enhancement products. If you don’t wipe surfaces…

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Dream nails wanstead loughton

#TeamTalk: Get to know the Dream Nails team – part 1

By Guest Writer | 9 September 2020

Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Roseline – Dream Nails Loughton How did you get into nails? By accident. My aunt opened her nail salon in Roman road and I started as a Saturday girl. How long…

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Am sanctuary, rothwell lead

Salon in the Spotlight: AM Sanctuary, Rothwell, Northamptonshire

By Kat Hill | 5 September 2020

Tucked away in a historic corner of town, Amy Measey’s salon, AM Sanctuary, sees a tranquil spot for appointments. Featuring original stone brick walls, fireplaces and exposed beams, Amy wanted to draw on the whimsical vibe of the building with her decorative touches. “My salon packs a punch with character;…

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Nail squad nail bar blog

Why stepping out of your comfort zone can welcome rewards in the beauty biz

By Guest Writer | 28 August 2020

Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why you should step out of your comfort zone in order to reap greater rewards…  Habits can play a role in determining our future and achievements. So why do we often cling onto the ones that proffer…

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How to use email marketing for your beauty business

By Kat Hill | 28 August 2020

Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).…

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Phone nails

8 ways to boost your social media

By Kat Hill | 28 August 2020

Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…

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The edge nails ppe lead

The Edge Nails adds to range of PPE

By Kat Hill | 28 August 2020

The Edge Nails has revealed new personal protective items in its range of equipment for nail and beauty technicians and salons. New additions includes 3-Ply Protective Disposable Face Masks in boxes of 50. The masks feature elastic ear loops. Protective Face Shield Visors are also available, as well as Protective Screen…

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Hollie barker nail artist lead

Salon in the Spotlight: Hollie Barker Nail Artist, Castleford, West Yorkshire

By Kat Hill | 26 August 2020

When the nation went into lockdown in March, salon owner, Hollie Barker, was forced to close her business’ doors – before they’d even opened. Completed just one week before the restrictions were enforced, her new summerhouse had to wait for its big reveal. “My studio was built from scratch; it…

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Ivy house nails & beauty lead

Safe salon passes Covid-19 spot inspection

By Alex Fox | 21 August 2020

The team at Ivy House Nails & Beauty in Bingley, West Yorkshire, shares with Scratch’s Alex Fox, how they navigated a spot check on their safety strategies by proactive council inspectors in Bingley… The industry is a cacophony of noise as techs navigate their PPE needs and salon safe strategies,…

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