Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps
Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…
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Scratch Stars winners team up for salon venture
Sue Davies, who scooped the Services to the Nail Industry award at the Scratch Stars 2017, has opened the doors of her salon to session stylist, Stephanie Staunton, who will be providing support and nail treatments at the premises. Gorgeous Nail & Beauty Emporium in Bexley, Kent – a Scratch…
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Spruce up your salon with new Salon Services Equipment Direct range
Salon Services has launched its new Equipment Direct range, including a host of salon equipment to suit every budget. Featuring low-cost essentials, premium pieces and freelance-friendly products, the range can be ordered from Salon Services stores and via the website. Products are available for delivery within seven days (T&Cs apply)…
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Offer clients a fresh fix as tic tac launches into salons
Boost customer experience as Ferrero Foodservice, the Italian family-owned confectionary comapny, launches its tic tac pillow packs for salon environments. Recent research commissioned by Ferrero found that, despite the fact consumers were happy to receive complimentary mints, 60% believe that a bowl of open mints at reception looked dated and…
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Winners revealed of the Scratch Stars Awards 2018
The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the…
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A colourful riot in Shoreditch
Just off the renowned, bustling Brick Lane in Shoreditch, a bright new nail offering is dazzling locals – Colour Riot Nails. The super colourful salon is the second location for the growing brand from owner, Tinu Bello. Now open for six months, the salon boasts a nail-only menu, with an extensive…
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#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty
We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…
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Limited tickets remain for Scratch’s Summer Party 15 July
The countdown is on… there are just two weeks until Scratch‘s Summer Party – the hotly anticipated night of fun in the capital. The biggest nail party in the UK will see guests indulge in cocktails and nibbles while dancing in a tropical paradise in one of London’s coolest clubbing…
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Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme
Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…
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MANI MONDAY: Hot hot hot
Begin the week the right way with some nail inspiration this mani Monday! With the weather looking to skyrocket this week to some of the highest temperatures we’ve seen this summer, clients will be turning up the heat of their nail designs. This fiery nail look, created by the team…
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Salon in the Spotlight: Foxy Nails by Laura Jane, Great Yarmouth
Based near Great Yarmouth in Norfolk is Foxy Nails by Laura Jane. After needing a base for her beauty business, Laura Jane Mitchell found her place. “I was a mobile technician for five years but due to my disability I knew I had to get myself into a premises full…
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Stay on trend with speedy nail art services
Nails continue to hold focus in high fashion and popular culture, with chosen styles now playing a pivotal role in fashion shows and for self-expression. From dazzling glitter to chic negative space designs, the addition of nail art offers clients the opportunity to pay homage to an outfit, trend or…
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Salon in the Spotlight: LittleWing Nails, Eltham, New Zealand
With a nail career that’s seen Kirsten Watkiss previously pitch up in both Cyprus and the UK, the ex-pat has now settled in New Zealand. The move has seen the Astonishing Nails educator’s nail business move from a home salon set-up to a high-street location. “The beauty industry in New…
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How to choose the right brush for your L&P nail needs
Educator and award-winning nail technician, Katie Barnes, offers advice on choosing the right brush for L&P acrylic needs… Alongside your technical skills, your brush is an important element for achieving good results with L&P. Sometimes, the only way to tell the quality of a brush is in its performance and…
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Starting a new nail business
Julie-Anne Larivière, Salon System Gellux techspert and owner of SKETCHED by J-A Nails, highlights some areas to consider… “Starting a new business isn’t easy but it doesn’t have to be complicated either, just be prepared to do some research. First of all, location is key. If you don’t have a large clientele…
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