Maddy Ayers

MANI MONDAY: You got this

By Sophie Nutt | 20 August 2018

Begin the week the right way with some nail inspiration this mani Monday! Sometimes we need creative inspiration for nail work, constantly keeping our fingers on the pulse of new trends and design ideas; this week’s mani Monday, however, brings inspiration in the form of some good, old fashioned motivation.…

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Nails By Arlene3

Salon In The Spotlight: Nails By Arlene, Chapelhall, Airdrie

By Kat Hill | 15 August 2018

After being made redundant from an insurance service, Arlene Fraser decided to dream big and follow her passion. “During the six month leading up to my redundancy, I sought education to learn how to do my own nails,” explains Arlene. “My usual technician had to reduce her hours and appointments became…

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Tom Ferris headshot

Why your Facebook ads aren’t working & how to fix them

By Guest Writer | 14 August 2018

Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…

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Apraise Power Serum CDU Carton 3D

Enhance retail offerings with Apraise Power Serum

By Sophie Nutt | 10 August 2018

An ideal retail item to offer alongside lash and brow treatments, Apraise has revealed Power Serum. Formulated specifically for lash and brow growth, Power Serum is infused with Optiplex Growth Technology designed to stimulate the hair follicle to encourage and speed up hair growth. These active ingredients offer to improve…

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Chi Anmo Beauty Rooms2

Salon in the Spotlight: Chi Anmo Beauty Rooms, Aberdeenshire

By Kat Hill | 8 August 2018

Starting out as a home salon, Melanie Simpson found her beauty business go from strength to strength. “In April 2018, Chi Anmo relocated to a stunning new salon in Westhill to ensure we could accommodate the rapidly increasing number of clients looking for a local, reliable and meticulous service,” enthuses…

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Holiday nails shutterstock

Findings show that one in 12 workers miss out on holiday entitlement

By Scratch Staff | 6 August 2018

New research from the Trades Union Congress (TUC) has revealed that more than two million UK workers are not getting the minimum amount of paid leave they are entitled to. What’s more, over half of those are not getting any paid leave at all. The National Hairdressers Federation (NHF), which supports…

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Liz McKeon

Marketing: Liz McKeon reveals how to raise your nail business profile in six easy steps

By Sophie Nutt | 2 August 2018

Do you think your nail business (mobile or salon) could be looked at in a different way? Beauty business expert, Liz McKeon, serves up her six steps to raise your profile and attract those new and important clients: Think about your strategy. What exactly do you want to achieve from…

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Steph & Sue (1)

Scratch Stars winners team up for salon venture

By Helena Biggs | 30 July 2018

Sue Davies, who scooped the Services to the Nail Industry award at the Scratch Stars 2017, has opened the doors of her salon to session stylist, Stephanie Staunton, who will be providing support and nail treatments at the premises. Gorgeous Nail & Beauty Emporium in Bexley, Kent – a Scratch…

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Equipment Direct promo

Spruce up your salon with new Salon Services Equipment Direct range

By Sophie Nutt | 24 July 2018

Salon Services has launched its new Equipment Direct range, including a host of salon equipment to suit every budget. Featuring low-cost essentials, premium pieces and freelance-friendly products, the range can be ordered from Salon Services stores and via the website. Products are available for delivery within seven days (T&Cs apply)…

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Tic Tac cup

Offer clients a fresh fix as tic tac launches into salons

By Sophie Nutt | 19 July 2018

Boost customer experience as Ferrero Foodservice, the Italian family-owned confectionary comapny, launches its tic tac pillow packs for salon environments. Recent research commissioned by Ferrero found that, despite the fact consumers were happy to receive complimentary mints, 60% believe that a bowl of open mints at reception looked dated and…

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Scratch Stars Awards trophies

Winners revealed of the Scratch Stars Awards 2018

By Helena Biggs | 15 July 2018

The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the…

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Colour Riot Nails

A colourful riot in Shoreditch

By Kat Hill | 3 July 2018

Just off the renowned, bustling Brick Lane in Shoreditch, a bright new nail offering is dazzling locals – Colour Riot Nails. The super colourful salon is the second location for the growing brand from owner, Tinu Bello. Now open for six months, the salon boasts a nail-only menu, with an extensive…

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Jemma Ball nails

#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 3 July 2018

We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…

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Scratch Summer Party

Limited tickets remain for Scratch’s Summer Party 15 July

By Helena Biggs | 1 July 2018

The countdown is on… there are just two weeks until Scratch‘s Summer Party – the hotly anticipated night of fun in the capital. The biggest nail party in the UK will see guests indulge in cocktails and nibbles while dancing in a tropical paradise in one of London’s coolest clubbing…

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Bronze and Beautyful6

Salon in the Spotlight: Bronze and Beautyful, Newcastle under Lyme

By Kat Hill | 27 June 2018

Radiating positive vibes and an oh-so tropical theme, Bronze and Beautyful is the result of Lauren Lily Lea’s hard work and passion for the beauty industry. “I opened the salon in 2014,” reveals Lauren. “I went from working full time for car hire company with a bedroom beauty salon on the…

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