Checklist

Back to Work: Nail & beauty business checklist

By Scratch Staff | 12 July 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…

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Price points jenni draper

Coronavirus: Should you raise your treatment prices when you reopen?

By Guest Writer | 11 July 2020

Jenni Draper, session nailist & PR/creative manager at Louella Belle discusses whether nail and beauty businesses should consider raising their treatment prices after lockdown… As outlined by the UK government’s guidance on our roadmap out of lockdown, nail and beauty salons are provisionally set to reopen on 4 July. This…

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Payment

Are you charging enough?

By Guest Writer | 30 June 2020

Top tech & tutor, Sadie Hynes, of Britannia Beauty & Training, shares her thoughts on pricing… ‘Know your worth, then add tax’. I posted this quote along with the story behind why I was increasing my prices when we go back to work on a well-known community page – and…

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Indigo nails

Indigo Nails Lab UK offers back-to-work offers & tutorials

By Kat Hill | 29 June 2020

Indigo Nails Lab UK is helping nail businesses prepare for re-opening with Instagram Live sessions and lower prices and discounts across its range of professional products. Allowing shoppers to stock up on nail products and personal protective equipment, prices have been lowered across the website. “Due to the Covid-19 outbreak, we…

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Social media kindness

A reminder to be kind on social media

By Sophie Nutt | 29 June 2020

Now more than ever it is essential that we, as an industry, are stood in solidarity with one another and support each other. As we continue to stay connected online, it is important that this support and kindness remains prevalent on social media. Unfortunately, social media can often bring out…

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Olympia b store

Olympia Beauty Online Store launches

By Kat Hill | 27 June 2020

Leading trade beauty exhibition, Olympia Beauty, has announced the launch of a new shopping online platform for beauty professionals and consumers. The Olympia Beauty Online Store sees multiple brands, services and training available through simple, independent and online platform. Brands on the store include Vu Nail Systems, Edge Nail & Beauty…

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Nail ventilation

Back to work: What ventilation you need

By Scratch Staff | 24 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: “Maintaining good ventilation in the work environment, for example keeping windows or…

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Nail tools

Back to work: How to care for your nail tools

By Scratch Staff | 24 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: Further increasing the frequency of hand washing and surface cleaning. Using disposable…

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Louella belle ipad

Louella Belle hosts virtual education week

By Kat Hill | 22 June 2020

Nail & beauty distributor, Louella Belle, is kicking off a week of virtual education on a variety of topics. Hosted by the Louella Belle team and brand ambassadors, each day this week will see a live on Instagram covering tutorials, step-by-steps and Q&As. Scroll down to see the full schedule!  “As…

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Metta francis business

Award-winning nail tech hosts business masterclass for fellow pros

By Helena Biggs | 20 June 2020

Metta Francis, Scratch Stars Hall of Fame nailist and owner of Nails By Mets, has launched #NBMBizClub – an online platform to serve up business advice for fellow pros. Metta, who holds a BSc (Hons) Business & Management degree has attended a number of social media courses and masterclasses over…

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Face mask

Back to Work: Staff matters

By Scratch Staff | 19 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… The government’s Keeping workers and clients safe during COVID-19 in close contact services guidelines state: You must maintain social distancing in the workplace wherever possible. When providing…

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Olympus digital camera

Back to Work: Clean up

By Scratch Staff | 19 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Following your risk assessment, you need to thoroughly clean and title your premises. Not only is this good health & safety practice, but will reassure your…

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Phone

Back to Work: Check-in with clients

By Scratch Staff | 19 June 2020

Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… When you have the official go-ahead to reopen your business and you’re confident that you have taken all necessary safety measures, you will need to communicate…

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Naomi gonzalez longstaff

The differences between working as a nail tech in the UK & the US

By Guest Writer | 18 June 2020

Celebrity manicurist & international nail fashion designer, Naomi Gonzalez-Longstaff, reveals the differences & similarities between working as a nail tech in the UK and the USA… I have been travelling globally for my career over the past 12 years. I’ve been to Mexico, Puerto Rico and Spain, to name just…

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Nails bab, birmingham lead

Salon in the Spotlight: Nails Bab, Birmingham

By Kat Hill | 17 June 2020

“My studio is my second home,” laughs owner, Rosie Lynall. “I feel so lucky to do something I’m so passionate about and help people feel good about themselves in the process.” Based in the Custard Factory, Digbeth, Rosie’s studio is a reflection of her artistic streak. “I come from a…

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