Why it’s important to attend beauty industry events
A nail professional is constantly seeking information about upcoming nail trends and innovations. It’s equally – if not more – important to keep your industry knowledge and business skills up-to-date to ensure longevity in your career. Attending workshops and events is a fantastic learning and networking opportunity and also contributes…
Points to consider before purchasing nail products
Samantha Sweet, co-founder of nail & beauty distribution & education company, Sweet Squared, offers advice for those looking to enhance their professional nail kit… When buying professional products, you should be looking for a company that asks questions such as what certificates you have. If you don’t have certificates, does…
Salon in the Spotlight: The Nail Room & Co, Hackney, London
After honing her craft in some of London’s nail hot spots, Lucy Francis knew it was time to put her stamp on the scene with her own salon space. “While working in Shoreditch four days a week, I decided to rent a space in a hairdressers for the other three…
How to ace encapsulation in L&P & gel nails
Encapsulation, also referred to in the nail industry as ’embedding’ is the action of enclosing something in or as if in a capsule, for example in-between two layers of nail products like L&P or gel. The possibilities of what you can encapsulate are endless; from conventional nail items such as…
WHAT I’M WEARING: Ewa Krzos, Dream Nails
We want to see what you’re wearing on your nails! Ewa Krzos, of Dream Nails, wears ball-ready red and gold nails for a glamorous look. “These were originally sculpted hard gel enhancements. To create this design I did a rebalance with redesign and infills on some of them with plain…
Footlogix launches Implement Kit for pedicure pros
Professional footcare brand, Footlogix, has launched a four-piece implement kit for pedicurists. Crafted with high quality, medical grade Solingen Stainless Steel the tools are designed to help make pedicure services more efficient and effective. The tools are: Footlogix Toenail Nipper Concave Jaw with double spring – for controlled cutting of…
Salon in the Spotlight: PrettyPolish Nails & Beauty, Toddington
Juggling life as mobile technician with young family, Alex Bates has spent the last five years establishing her beauty business. Needing more space and a perminant location, Alex looked to a new high street location. “We moved into our currently salon 18 months ago and the business has absolutely boomed!”…
Top tips for taking a perfect nail photo
Scratch Stars award-winning blogger, Natasha Lee, reveals her top tips to perfecting an attention-grabbing nail design… The two biggest things that can make or break a business, in my opinion, are word of mouth and social media presence. You need to make sure that both are positive, and it’s crucial…
Inspiring confidence at Young LDN
Yesterday I had the pleasure of visiting the new beauty hotspot, Young LDN, located in the idyllic Notting Hill area of London. Describing itself as a ‘luxury skincare and beauty destination that champions youth’ and ‘inspiring the confidence to disrupt the world’, the space did not disappoint. The unique studio…
What does ‘for the love of the nail game’ actually mean?
Phoenix VanDyke, US tech & Winner Of Winners champion at Nailympia USA 2017, discusses what ‘the love of the nail game’ actually means… How many times have you heard someone say, ‘I love doing nails’ or ‘this is my passion’, or, ‘if you love what you do, you never work…
Dancing On Ice: Nail Designs – THE FINAL
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! I cannot believe I’m writing my final blog post about Dancing on Ice. This series has been absolutely incredible thanks to all of the amazing skaters, celebrities and the beauty team…
What it’s like to be a nail educator
So, you want to become an educator? First, ask yourself why. Is it because you assume that it is the next step in your career, there’s more money in it and everyone else is doing it? Or do you want to improve and push industry standards, support and encourage others…
#TRENDINGTUESDAY Hannah Missen, Hannah Missen Nails
We want to see the designs trending at your nail desk! Hannah Missen, of Hannah Missen Nails, reveals pastel rainbow nail looks have been popular with her clients recently. “I think this design has been popular because spring is here and easter is on its way, which means the pastels…
WHAT I’M WEARING: Chelsea O’Connor, Nails By Chelsea
We want to see what you’re wearing on your nails! Chelsea O’Connor, of Nails By Chelsea, has well and truly gotten in the St. Patrick’s Day spirit with this themed manicure to celebrate her Irish heritage. “I created these nails using Glam and Glits coloured acrylic in Love Me and…
Salon in the Spotlight: Nancy Loves Nails, Middlesbrough
“I moved into my current salon four years ago,” remembers Sophie Dale. “I had turned 18 and had just finished college, and was looking for somewhere of my own after working from my parents’ house. They were finally sick of clients coming in til 10pm! I posted on Facebook looking…
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