Online Learning Katie Barnes

Katie Barnes explores the value of online learning for nails

By Katie Barnes | 24 November 2020

Use your time wisely between appointments and during any ‘down time’ by broadening your knowledge and skillset through online classes. During times such as lockdown, online learning has proven really beneficial. There are many online classes available – from paid and free business mentoring and webinars to technical skill building…

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Beautyworld Middle East

Social media strategies to evolve to keep Middle East beauty industry relevant in ‘new normal’

By Sophie Nutt | 1 September 2020

The Middle East beauty industry is facing up to an online ‘reality check’ as it moves to remain relevant in the post-Covid-19 ‘new normal’. According to experts in a webinar staged by Beautyworld Middle East, the region’s largest international trade fair for the sector, trust, authenticity and transparency are now…

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Social Media

5 tips for nailing social media etiquette

By Sophie Nutt | 29 May 2020

Sweet Squared‘s marketing manager, Rachel Horrocks, shares her top tips for appropriate social media etiquette… “Do thank and encourage your clients to upload post-treatment selfies/nailfies or any pictures of them interacting with you via socials (following tutorials, etc) – you want the exposure and the more people that show off…

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Lash Perfect Online Training

Lash Perfect launches remote online training

By Sophie Nutt | 27 April 2020

Due to the Covid-19 climate and the uncertainty around travelling and attending courses, Lash Perfect has launched a Remote Education Training Programme, allowing technicians to add a new skill to their repertoire during lockdown. The courses invite professionals to learn all of the basic knowledge at home before attending a…

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Hand Cream

Stats show surge in online demand for lockdown nail products

By Kat Hill | 23 April 2020

New data from e-commerce platform has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown. In the week commencing 13 April, found demand was up in the following nail categories: Nail art kits & accessories – over 600% Cuticle…

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Treatwell launches largest ever TV campaign

By Sophie Nutt | 18 June 2018

The hair and beauty bookings website, Treatwell, has embarked on its biggest TV campaign yet, advertising the effortless service to nail technicians and clients alike. The seven figure investment sees Treatwell develop a media and creative campaign that aims to consolidate the brand as the ‘go-to’ booking platform for hair…

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