How to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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9 tips to make your beauty business stand out on social media
Avril Kealy, digital content strategist at salon software provider, Phorest, shares social media marketing advice… Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle…
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3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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Phorest Salon Software marks 20th anniversary with Dublin summit
Irish-founded and global salon software provider, Phorest, marked its 20th business anniversary at its 8th annual flagship event, the Salon Owners Summit, in the Royal Dublin Convention Centre. Over 600 salon owners from salon business communities across Europe, Australia, Canada and the USA gathered over two days to hear talks…
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Salons sell over £1 million in gift vouchers during lockdown
Salons across the UK are still managing to generate revenue despite being closed since late March due to government measures against coronavirus. To support small and medium businesses to continue thriving during the crisis, Phorest Salon Software released its online voucher functionality on April 1st. So far, salons have sold…
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Salon retail sales soar throughout December
Retail sales are the main driver of December’s revenue for beauty salons, according to research conducted by Phorest Salon Software. Analysing over 6,000 salons in the US, UK, Ireland, Australia, Finland and Germany, Phorest has found that retail sales have brought 107% more revenue to salons compared to the rest…
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Retail sales drive December boost for salons
New stats from Phorest Salon Software have revealed that retail sales are the the main driver of December success for salons. Phorest looked at over 6,000 salons in the US, UK, Ireland, Australia, Finland and Germany to find key pointers. According to averages from the data, salons make over 10%…
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Almost half of salon owners have considered closing their business
Almost half of salon owners have considered closing their salon, as revealed in a survey conducted by Phorest Salon Software. After surveying 1,000 salon owners around the world, Phorest has found that 45% have seriously considered giving up at some stage throughout the process of setting up, running and growing…
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Phorest Salon Software hosts sustainability & wellness event
On Sunday 3 November, Phorest Salon Software hosted Conscious Hair & Beauty; an event designed to look at the importance of sustainability and wellness within the industry. Held at the OXO2 in London, the event was aimed at getting salon owners from both the hair and beauty industry in the…
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