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How nail & beauty pros can use Pinterest to boost their business

By Chloe Randall | 5 September 2023

According to social media management site, Combin, 76% of Pinterest users are women, with females aged 25 to 34 dominating the platform. The Scratch Nail Industry Survey 2022 revealed that this age range makes up the majority of nail clients, so embrace your target audience by understanding the social media…

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CEW UK partners with John Bell & Croyden to launch independent beauty brand award

By Helena Biggs | 28 November 2022

CEW UK partners with John Bell & Croyden to launch independent beauty brand award CEW UK, which serves to develop careers and knowledge of the beauty industry for its members, has teamed up with luxury London pharmacy, John Bell & Croyden, to launch a 225th Anniversary Award. This initiative is…

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Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature

By Rebecca Hitchon | 7 December 2021

Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence. This is based on global Pinterest data, sourced between October 2019 and September 2021, that shows trending search terms related to nails, particularly among millenials.…

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Revealed: The top 10 winter nail trends for 2021

By Chloe Randall | 29 November 2021

The winter season is upon us – so bust out the woolies and discover which nail looks are going to dominate the season.   Using Pinterest trends data, interior experts at WeThrift have researched what nail trends people have been adding to their inspiration boards ready for their appointments as the weather gets colder.  1. Emerald green- 300% 2. Khaki…

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Pinterest introduces virtual eyeshadow try-on feature

By Kat Hill | 26 January 2021

Social media platform, Pinterest, has introduced further augmented reality (AR) technologies which allows users of the app to try eyeshadow products virtually. In an update to its AR feature which currently allows users to try lipsticks, more than 4,000 eye makeup products from Lancôme, YSL, Urban Decay, and NYX Cosmetics…

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Pinterest reveals top trending global summer beauty searches

By Sophie Nutt | 28 August 2020

Pinterest has revealed ‘natural beauty’ and personalisation have been topping users’ beauty wish lists this summer. As part of its latest global beauty report, the site revealed that, in June, beauty based on skin tone was a top theme for searches. Searched-for terms included ‘grey hair on dark skinned women’, ‘blonde…

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Pinterest reveals 2019 beauty trend predictions

By Kat Hill | 14 December 2018

Pinterest has revealed its annual Pinterest 100 report, which sees a variety of trend predictions for 2019 identified by the social media platform. Including beauty and lifestyle forecasts, the report reveals an insight into consumer browsing habits on the social media platform. The almond nail shape also appeared in the report, with searches for…

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