Top tips for seasonal retailing
CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…
Read MoreA celebration of CND™’s 40th anniversary – By Marian Newman
Imagine my excitement to be invited to the ‘event of the year’; an exhibition at San Diego’s Oceanside Museum of Art that celebrates 40 years of CND™. It focused on an amazing 40 years of record breaking innovation in the professional nail industry. Backtrack over 30 years… I was new…
Read MoreMetta Francis on mastering enhancements & creating expressive designs
Tell us about your training… When I first entered the industry back in 2010, I was still working full time and looked for courses that I could complete around the day job. I initially trained with CND™ in manicure and pedicure services, followed by Nail Harmony for Gelish training. I trained in…
Read MoreCelebrate CND™’s 40th anniversary with exclusive releases
Celebrate CND™’s 40th anniversary in style with a host of ruby-inspired goodies – all available via Sweet Squared. Create inspired designs with the CND Shellac™40th Anniversary Pro Kit. The pack sees CND Shellac™ in Wildfire, Base Coat, Duraforce Top Coat and a 40-pack of Swarovski Ruby Crystals. It also includes a…
Read MoreBe bold this summer with CND™’s Prismatic nail shades
California dreaming meets runway fashion this summer with CND™’s bold nail colour collection, Prismatic. The five punchy shades are inspired by the youthful energy of a rebellious summer, and comprise the dynamic ‘Ultraviolet’, swimming-pool blue ‘Dimensional’, urban ‘Psychedelic’, sweet shop ‘Holographic, and emerald ‘Aura’. “Summer is all about the vivacious…
Read MoreSay ‘I Do’ to bridal nail shades from CND™
Wedding season is on the horizon, so prepare to pamper bridal clients with four beautiful new hues from CND™. The ‘Yes, I Do’ collection features pretty pink and white shades; ideal worn alone or in a French manicure style. Affectionally titled White Wedding, Bouquet, Veiled and Forever Yours, the shades…
Read MoreMANI MONDAY: Gorgeous garnet
Begin the week the right way with some nail inspiration this mani Monday! We can’t help but drool over these elegant nails that boast the hue of this month’s birthstone. Radiating the shades of January’s garnet, this design features marbling, burnt orange glitter and a classic dark overlay. Courtesy of…
Read More#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty
We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals tartan accent nails have been very popular with her clients over the winter season. “Tartan accent nails have been so popular this winter: I have no idea where it has come from…
Read MoreCND™ launches SHELLAC LUXE™ gel polish system
CND™’s innovative new gel polish system, CND™ SHELLAC LUXE™ is now available via Sweet Squared. The professional system sees two-step application and 60-second removal time. Developed for strong, healthy nails, the system sees a high-gloss finish and 14 day+ wear. With time-saving at the core of its ethos, the new line…
Read More#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty
We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…
Read MoreCND™ to welcome summer with Boho Spirit nail shades
With summer in sight, CND™ is to introduce four new shades in both VINYLUX™ and SHELLAC™ formulas. The Boho Spirit collection features Offbeat – a punchy reddy-pink, Uninhibited – a peachy coral, Vagabond – a primrose yellow, and Gypsy – a zesty orange hue. “Bohemia beckons with this spirited collection,” comments…
Read MoreCND™ launches four pastel nail shades for spring
Embrace super-sweet nail tones for spring with CND™’s Chic Shock collection. The four shades are available in both Shellac™ and newly-reformulated Vinylux™. The line up sees pastel pink, Candied; baby blue, Taffy; delicate yellow, Jellied and chalky lilac, Gummi. The four new hues have been inspired by the South Korean K-Pop…
Read More#TRENDINGTUESDAY Lisa Blair, Luma Nails
We want to see the designs trending at your nail desk! Lisa Blair, of Luma Nails, reveals that neon smoke designs have been really popular with her clients recently. “Clients have been blown away with this effect. I find my clients are getting more adventurous when it comes to nail…
Read MoreTwo CND™ shades return
CND™ and Sweet Squared have revealed the return of two popular shades. Cuppa Joe will be available in both Shellac™ and Vinylux™ systems. In addition, Popular™ shade, Bloodline, will now also be available in Shellac™. The shade are back and back to stay, Samantha Sweet, Sweet Squared co-founder, reveals. “We know our nail…
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