Caroline Hirons

BABTAC appoints beauty expert, Caroline Hirons, to its board of directors

By Rebecca Hitchon | 22 March 2024

The British Association of Beauty Therapy & Cosmetology (BABTAC) has appointed skincare expert & founder of the Skin Rocks brand and Beauty Backed Trust, Caroline Hirons, to its board of directors. As a board member, Caroline will use her platform and expertise to bring awareness and knowledge to BABTAC’s campaign…

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Damla Osman Interview

Award-winning London beauty student shares her education journey & career dreams

By Rebecca Hitchon | 30 January 2024

London College of Beauty Therapy (LCBT) student, Damla Osman, scooped the Level 2 Technical Beauty Therapy Student of the Year title at the college’s Star Awards 2023. Awarded in October, she shares that winning the accolade, which was sponsored by Scratch, still feels incredible. “It’s a huge accomplishment for me,…

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Ctpa Sun Care

CTPA shares advice on enjoying the sun safely

By Guest Writer | 8 July 2023

The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most intense. Wear loose-fitting clothing, a wide-brimmed hat and sunglasses to protect your eyes from UV…

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4 in 5 consumers struggle to trust beauty brand transparency, according to Provenance report

By Chloe Randall | 25 October 2022

Beauty brands are facing more challenges than just creating the best product in their relevant field. Now, when consumers buy beauty products, they are wanting more than the benefits to their body, they are also wanting to know that the product is sustainable and the brand who produce it has…

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James Welsh Nt Header Sept22

Nail talk: Skincare YouTuber, James Welsh, shares his love for nail art

By Callie Iley | 17 September 2022

Skincare YouTuber and reviewer, James Welsh, has often been seen on social media sporting nail designs, revealing his love for nail art and showcasing his gel polish collection on his YouTube channel. Sitting down with Scratch to share his passion for nails, James explains where his love for nails began…

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Sknsystm Header Feature Pic

Looking for multi-use hand & foot care products? NAF! PRO has you covered

By Callie Iley | 21 August 2022

Nail and cuticle oil experts, NAF! PRO, has launched SKNSYSTM – a range of multi-use products for both salon and at-home use. Each product can be used for body care, as well as in manis and pedis, to soothe and hydrate skin. Formulated to work as individual products or together…

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5 things you should know about treating clients with psoriasis at the nail salon

By Chloe Randall | 11 August 2022

In honour of Psoriasis Awareness Month, here are five things you need to consider when treating clients with psoriasis at the nail salon… What is psoriasis? Psoriasis is a skin condition that causes red, flaky, crusty patches of skin covered with silvery scales. These patches can appear anywhere on your body…

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Townhouse Caudalie

Townhouse nail salon partners with Caudalie to launch nail art looks & treatment

By Rebecca Hitchon | 1 August 2022

Scratch Stars Nail Salon of the Year 20/21 and 2022, Townhouse, has announced a collaboration with French skincare brand, Caudalie, to celebrate its best-selling Beauty Elixir multi-purpose mist. Available for the month of August 2022, the Caudalie x Townhouse partnership features two exclusive nail art designs inspired by the natural…

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My experience at Evolve Beauty’s sustainability symposium & wellness retreat

By Callie Iley | 24 June 2022

The sun was shining in London on Thursday 16 June, with the temperature soaring to around 26 degrees. With my sunglasses at the ready, I headed to Home Farm in Elstree –  which boasts over 100 acres of woodland and farmland – for Evolve Beauty’s sustainability symposium and wellness retreat.…

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The Npd Group April 2022 Beauty Trends

Beauty supplements see 73% increase in sales

By Callie Iley | 2 June 2022

The first four months of 2022 has seen significant growth in sales of prestige fragrance, lip products and skincare, according to a report by global market research company, The NPD Group. The report reveals changes in consumer habits, comparing stats from Jan-April 2022 with the same period in 2019. Fragrance…

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