Sweet Squared adds SPARITUAL® nail & body self-care brand to distribution portfolio
Award-winning product and training provider, Sweet Squared, has taken on exclusive distributor rights of the SPARITUAL® brand in the UK and Ireland. Founded by Shel Pink, author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul, SPARITUAL® encourages users to slow down, reconnect and create…
6 feet poses to nail pedi photos
Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front of the other With the client stood, ask them to put one foot in front of the other. I try…
How to stop nail biting & picking: experts share treatment plans to break the habit
Natural nail specialists share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress, anxiety and compulsive disorders,” explains Lucy Price-Marshall, Scratch Stars Natural…
Sweet Squared acquires salon hygiene & disinfection brand, Mundo Professional
Leeds-based nail, beauty and hair distributor, Sweet Squared, has acquired Mundo Professional. The brand offers a variety of salon-grade hygiene solutions to ensure health & safety in the beauty space, from Sanitizing Skin Wipes to tool disinfectant. “We are both proud and privileged to become the new custodians of the…
Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…
Scratch Snap winner announced: pedicure nail art contest
The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…
Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
Sweet Hearts loyalty programme launches to reward beauty pros
Sweet Squared, distributor of professional nail, hair and beauty brands including CND™, Famous Names, Footlogix and Artistic Nail Design, has launched the Sweet Hearts loyalty programme. Designed to reward and celebrate beauty professionals, Sweet Hearts aligns with the Leeds-based company’s ‘Love & Respect’ philosophy. Every time a purchase is made,…
Footlogix medi-pedi products endorsed by the Institute of Podiatrists
Pediceutical footcare line, Footlogix®, has been endorsed by the Institute of Podiatrists (IOP), an organisation that represents podiatry professionals who are committed to advancing foot health standards. The two-year endorsement follows the successful completion of a rigorous evaluation, conducted by the Institute’s Medicines and Procedures Panel (MaPP). This review involved…
Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in 2014, Emoke Andre worked in a salon in London, but always had a bigger goal in mind: to open her…
Sweet Squared appoints 18 CND™ educators across the UK&I
Sweet Squared, provider of professional hair and beauty products and training, has appointed 18 education ambassadors to its CND™ training team. The UK&I distributor for CND™ (Creative Nail Design) now boasts a team of 40 education ambassadors, who each offer brand education and will drive the growth and success of…
Keen to elevate your nail finishes? CND™ serves up on-trend twists for summer 2024
Six vibrant shades make up CND™’s summer 2024 nail colour collection, Gleam & Glow: a combination of iridescent, glittery and sheer jelly finishes. The collection is inspired by heartwarming traditions across Eastern cultures, ‘where nights filled with lights and colour symbolise a wish for fortune, happiness, and love’. Available in…
WINNER ANNOUNCED: Scratch Snap April 2024
The winner of Scratch’s monthly nail art challenge for April has been announced as Kamila Konopniak. In a showcase of talent, techs created nail designs inspired by theme, Stunning Sapphires, marking CND™’s 45th anniversary, in the bid to win a prize from Sweet Squared. Entries were judged by Scratch senior news…
Create dreamy nail looks with Artistic Nail Design’s 6 spring shades
Artistic Nail Design has unveiled its spring 2024 colour collection, Lucid Blooms, inspired by the ‘hazy yet captivating memory of a dream’. Each of its six colours is available in Artistic Colour Gloss Soak-off Gel Polish, Colour Revolution Reactive Nail Lacquer and Perfect Dip & Brush Powder formulas to meet…
Travel ‘Across The Mani-verse’ with CND™’s vibrant spring nail shades
CND™ is inviting nail enthusiasts on a captivating colour journey with its spring 2024 collection, Across The Mani-verse. With six shades available in both CND Shellac™ Gel Polish and CND Vinylux™ Long Wear Polish, the mood-boosting, playful spring palette pays homage to an alternate reality, offering crème and holographic nail…
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