Megaphone Marketing

Nail & beauty educators, here’s how to market your courses to create demand

By Rebecca Hitchon | 27 February 2024

Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…

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Julie Kandalec 2024

Celebrity nail artist launches 8-day educational programme in Bali

By Helena Biggs | 26 February 2024

Julie Kandalec, the founder of Julie K Nail Academy, whose clients have included P!nk, Emily Blunt and Camila Cabello, has announced her first Beauty & Business Mastermind in Bali, Indonesia, 11-18 June 2024. The eight-day programme is tailored to nail artists, hair stylists, make-up artists and aestheticians seeking to enhance…

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Nail Appointment

Hair & beauty T Level cancelled in favour of beauty-specific alternative

By Rebecca Hitchon | 5 February 2024

The Department for Education (DfE) has cancelled the Hairdressing, Barbering and Beauty Therapy (HBBT) T Level. The announcement follows feedback given to the DfE from industry trade bodies. Postponed from September 2023 to September 2024 in March last year, the combined T Level has now been disbanded in favour of a…

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Katie Godfrey Marketing Event

Marketing Made Easy with Katie Godfrey

By Rebecca Hitchon | 16 January 2024

Picture this: simplified marketing, effective hacks and a stress-free strategy to elevate your beauty business – all in a single day at a luxury location! Beauty business mentor, Katie Godfrey, will be sharing tips to grow, find balance, target dream clients and nail your content. This event is your golden…

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Nail Technician Woman Salon

5 ways to increase your success as a nail pro in 2024

By Scratch Staff | 24 December 2023

Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…

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Training Nail Desk

Here’s what you really need in your nail tech starter kit & why you shouldn’t buy from just anywhere

By Michelle Brookes | 20 December 2023

There are generally two types of students I see starting out in the nail industry; those who buy everything possible, and those who are on a tight budget and buy inferior products. Sometimes, I look at the kits of my students and see that they have more stock than me!…

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Lucy Price Marshall Graduation

Why I chose a Diploma to enhance my nail career

By Callie Iley | 21 November 2023

Seeking a deeper understanding of the nuances of education, Scratch Stars Natural Nail Specialist of the Year 2023, Lucy Price-Marshall, enrolled on a TQUK Level 5 Diploma in Education & Training in 2021, graduating this year. Lucy began her nail journey with private tuition, before enrolling at a college to…

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Susan Gerrard Beauty Academy offers PMU training with Laura Kay partnership

By Scratch Staff | 4 October 2023

Gerrard International’s Susan Gerrard Beauty Academy has announced an educational partnership with Laura Kay London Academy, a renowned name in the world of permanent make-up (PMU) training. Founder of Laura Kay London clinic, professional products and academy, Laura Kay, has gained widespread recognition for her PMU expertise and 20 years…

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Studex Habia

Studex ear & nose piercing training courses endorsed by HABIA

By Rebecca Hitchon | 24 September 2023

Manufacturer of ear and nose piercing equipment and education provider, Studex UK, has announced that it has gained training endorsement from HABIA (Hair And Beauty Industry Authority). HABIA champions high-quality education, and its endorsement means that both Studex UK‘s ear and nose piercing training programmes are aligned with the most…

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Katy Pottle Wsna Training

World’s Star Nail Artist launches online masterclasses to elevate the skills of fellow pros

By Helena Biggs | 21 September 2023

Katy Pottle, winner of the first World’s Star Nail Artist (WSNA) competition, has launched online workshops and one-to-one masterclasses to help pros enhance their nail art skills. Channelling the nail techniques acquired over two decades in the industry and learned throughout her WSNA experience, each pre-recorded online workshop serves up…

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