TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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An award-winning nail tech’s guide to creating great video content
The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…
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How can I create great nail & beauty videos for social media?
Simon Day of Toastmasters International, an organisation that provides communication & leadership skills, reveals how to engage others & communicate effectively via online videos… While salons and beauty businesses are closed due to the coronavirus outbreak, you may find yourself turning to online means of communication to keep in touch…
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