Offer a safe wax with these top tips

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Ensure a smooth service with these top tip for an ultra-hygienic waxing treatments from the Sienna X team… “The more professional your waxing set up, the more likely clients are to return,” enthuses Annabelle Yardly, of Sienna X. “To maintain a professional image, ensure your work area is hygienic and keep your equipment in clean, good working…

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Offer extended weartime with new OPI ProStay Base Coat

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OPI has unveiled a new base coat for its Infinite Shine system, helping to extend wear time for clients. The OPI ProStay Primer Base Coat boasts new technology and is formulated for optimum sticking power. The base coat can be used with the Infinite Shine range of colours and Gloss Top Coat for up to 11…

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#TRENDINGTUESDAY Sara Wilfred, Sara’s Nail & Lash Boutique

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We want to see the designs trending at your nail desk! Sara Wilfred, of Sara’s Nail & Lash Boutique, reveals that the simple but glamorous combination of bright pink hues and holographic feature nails have been popular with her clients recently. “This design shouts summer – and we don’t have long left before the winter…

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The industry’s thoughts on…CYBER BULLYING

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The September issue of Scratch explores the issue of cyber bullying and its impact on the nail sector. Here, more techs reveal their experiences and thoughts… Jan Soar, UK head of education & Nail Harmony PhD master educator for Essex discusses the term ‘bully’ “Cyberbullying is bullying in a cowardly form. A keyboard warrior, brave because…

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MANI MONDAY: Tropical talons

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Begin the week the right way with some nail inspiration this mani Monday! Talented tech and session stylist, Morena Sanguini, created this fabulous floral design for one of her clients and has us longing for an autumn getaway to a tropical destination. Morena used ibd hard gel and Kiara Sky products for the striking nail…

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WHAT I’M WEARING: Beatrix Szabo, Beatrix Nails

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We want to see what you’re wearing on your nails! Beatrix Szabo, of Beatrix Nails, opts for an elegant pinky-nude design, complete with delicate flower artistry and crystal embellishments. “I love white against nude colours with a touch of glitter – and the inspiration for these came from wedding nails! One of my clients is…

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Keep working space clean with Sienna X Wax Equipment Cleaner

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Easily remove wax spills from heaters and hard surfaces with the Wax Equipment Cleaner from Sienna X. The odourless formula is suitable on all surface, including plastic and natural fibres, making it an effective all-round cleaner to keep equipment hygienic and clean to ensure your display always looks professional. Shop via www.sienna-x.co.uk

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British heatwave leads to big changes in beauty spending

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Global information company, The NPD Group, has reported that the sale of prestige skincare products in the UK rose by 3% during the UK heatwave. The research period looked at sales over the five weeks between 24 June and 28 July 2018, and also found that sales of prestige make-up during this time declined by…

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Embrace bright nails with Crave The Rave collection

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It’s time to hit the dancefloor and embrace electrifying brights with the Crave The Rave nail colour collection from Artistic Nail Design. The six neon shades, available in both Artistic Colour Revolution and Colour Gloss (depending on desired wear time) include the sheer neon yellow Electric Daisy Girl and sheer neon purple I’m With The…

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How to: cater to clients with a disability

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As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people in the UK live with…

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Nail Gaga announces new brand ambassadors

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Nail Gaga has announced welcomed three ambassadors to it’s team: Emma Fitzpatrick, Hayley Grobler and Francesca Sykes. Their role includes supporting Nail Gaga educators but also bridging the gap between that of nail technician and educator, as well as helping and advising on product applications and techniques. Through social media posts and videos, the new…

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Love Island 2018 saw British consumers spend more on beauty products

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A recent Worldpay report has found that British consumers have pumped £100 million into beautifying themselves over the summer. Key summer highlights such as Love Island and the royal wedding have reportedly influenced consumers and contributed to the booming beauty industry in the UK. While the day of the royal wedding was quiet, the week…

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Salon in the Spotlight: Sarah Vernon Nails and Beauty, Doncaster

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Having worked from home previously, Sarah Vernon Cowell knew it was time for a new working space when she started to outgrow her set-up. “I started up the business seven years ago,” Sarah reveals. “I worked from a log cabin from home. Over the years, I worked hard to build up my clientele.” Now in…

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How to use Facebook features to benefit your beauty business

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Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new profiles created every second, you…

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