Archive for 2018
CEW makes changes to board of industry experts
Cosmetic Executive Women (CEW) has announced the appointment of two new board members to its team of industry experts and has elevated two existing board members to the executive board. Abi Wright, managing director and co-founder at www.spabreaks.com and Hanna Coonagh, managing director at Fleet Laboratories and DDD Limited board director, have been appointed as…
Read MoreShoreditch Nails launches unique academy to train new techs
Renowned for cutting-edge nail designs and quality treatments, the team at Shoreditch Nails has launched an opportunity for those seeking to join the nail sector. The Shoreditch Nails Academy will offer a Guild accredited nail course, offering skills required to work in the salon or at a freelance level. Taught ‘through the lens of the…
Read MoreKey apps & organisational tools for mobile nail techs
Award-winning mobile nailist, Metta Francis, shares some handy apps and tools to ease manicuring on the move… There are a number of tried, tested and mainly free apps and tools that I find helpful as a mobile nail technician, from organisational to marketing and accounting tools. ORGANISATIONAL TOOLS Google Calendar, Contacts & Maps I love the…
Read MoreMale waxing: Andy Rouillard shares six tricks for furless fingers
Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in adding manscaping to their menu…
Read MoreOffer clients a fresh fix as tic tac launches into salons
Boost customer experience as Ferrero Foodservice, the Italian family-owned confectionary comapny, launches its tic tac pillow packs for salon environments. Recent research commissioned by Ferrero found that, despite the fact consumers were happy to receive complimentary mints, 60% believe that a bowl of open mints at reception looked dated and unhygienic. Ferrero’s new tic tac…
Read MoreCuccio welcomes three new educators to the Cuccio Effect Education Programme
Cuccio has announced the addition of three new educators to the Cuccio Effect Education programme. The brand welcomes Gaynor Joliffe (North West), Becca Downham (Derby) and Kerry Anderson (Macclesfield). Cuccio elite educator, Nikki Kiss, worked alongside both Liz Richards, national salon sales and education manager, and Lisa Dunlop, head of education, to complete three days…
Read MoreSalon in the Spotlight: The Powder Room Beauty Parlour, Hull
With a tight budget but a clear dream, Claire Edwards knew she wanted to achieve – the upmost luxury in a boutique setting. “The Powder Room Beauty Parlour was established in November 2011,” explains Claire. “I already had a small business renting a room within a hair salon, but I just became so busy I had…
Read MoreNew president of Elemis is revealed
Previously the managing director of the UK for the company, Noella Gabriel has been promoted to president of Elemis. With a background that started in beauty therapy, Noella achieved unprecedented growth for Elemis year on year as managing director of the UK since her appointment in 2014. In her new role, Noella will continue to…
Read MoreWhite to Brown reveals hot products for expert tan results
Indulge in White to Brown, a tanning range made in the UK that’s swathed in quality and inspired by everyday style. With inspiration born from ‘a simple truth’; that people seek a top quality range of self-tanning options for a consistent, regular glow, the brand launched in 2007 with offerings for both consumer and pro.…
Read MoreHow to look after your UV/LED lamp
Louella Belle educator and Scratch Stars winner, Carrie Leigh-Allen, reveals how you should be looking after your lamp to ensure a oh-so professional service… “UV or LED lamps are expensive but an important part of our kit,” explains Carrie-Leigh Allen. “It is advisable to use the same brand as the product you use to ensure a proper…
Read More#TRENDINGTUESDAY Hannah Leahy, Too Glam To Give A Damn
We want to see the designs trending at your nail desk! Hannah Leahy, of Too Glam To Give A Damn, reveals that this design featuring soft and elegant hues, glitter and freehand nail art has been popular with her clients recently. “I think this design is so popular because of the gorgeous combination of gel…
Read MoreVisit Destinations Unknown with new Calgel nail colour collection
Calgel has revealed its new Destination Unknown collection ready to brighten up clients’ nails this summer. Seeing a range of exotic and punchy hues, this collection features seven vibrant shades perfect for a summer getaway. Shades include: Lost In Paradise: a bubble gum pink with a pearl sheen On The Reef: a light tangerine neon…
Read MoreNail industry veteran joins the Cuccio International team
As part of its initiative to grow the brand worldwide, Cuccio International has selected industry veteran, Paulette Grace, as VP of sales. Paulette brings over two decades of experience and unbridled success in the professional beauty arena and will lead the sales and marketing efforts for the brand. “I am truly honoured to have been…
Read MoreMANI MONDAY: Jazzy jelly nails
Begin the week the right way with some nail inspiration this mani Monday! A cute trend that has recently caught our eye here at Scratch HQ is ‘jelly nails’ – the latest Instagram worthy trend that serves up both a cute and chic look. Reminiscent of vibrant jelly sweets and sandals, the popular design is a twist on…
Read MoreWinners revealed of the Scratch Stars Awards 2018
The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the event for seven years as…
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