Posts by Guest Writer
Facebook Live tips for nail businesses
Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can be a lot of fun,…
Read MoreHow to work the transitional tan
Kissed by Mii tanning expert, Shelley Henderson, reveals how to take your clients from winter to spring with a transitional tan. Don’t let potential tanning clients hibernate away until summer – here’s how to entice them to tan RIGHT NOW. Not just for balmy days, tanning offers an instant pick-me-up, all year round. In order…
Read MoreNail looks backstage at Dancing On Ice: The Final
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… The final of Dancing On Ice seemed to come around so quickly. A lot of the celebs and skaters from earlier on in the series returned for the final…
Read MoreHow to apply tanning products perfectly
Kissed by Mii tanning expert, Shelley Henderson, explains why it’s all in the prep step when it comes to the perfect tan… Whether you’re delivering a smooth, streak-free tan in the tanning booth or teaching your clients techniques to guarantee great results at home – it’s important to prep the skin and smooth it before the…
Read MoreNail looks backstage at Dancing On Ice: Week 9
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! As I write, we’re on semi-final week, with only four contestants left in the competition. Judging from the vibe backstage, you can tell that everyone is…
Read MoreImage copyright & your nail photos
Tom Ferris, owner of Blackwell Ferris Marketing, offers insight into using images that aren’t yours across the ‘net… After an interesting scroll through social media over the New Year period, I noticed a rising trend in thefts from companies across Europe. And that includes thefts by salons and nail techs. Many times in the first weeks…
Read MoreNail looks backstage at Dancing on Ice: Week 8
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! So, we’re nearly at the end of the Dancing On Ice journey. Last week was Fairytale week, which I could not wait for as I just knew the team…
Read MoreTop tips for the perfect bridal tan
Kissed by Mii tanning expert Shelley Henderson reveals how to entice the entire bridal party to tan. Now that bridal season is officially here (thanks Pippa Middleton!), salons, spas and mobile therapists should now turn their attention to bridal specific-tanning. After all, tanning is the perfect addition to beauty treatment packages for the Big Day.…
Read MoreNail looks backstage at Dancing On Ice: Week 6
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! Week 6 saw the theme of ‘love’! It was such a fab theme in the lead up to Valentine’s Day. This meant that there had to be a…
Read MoreNail looks backstage at Dancing On Ice: Week 5
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! This week was hectic to say the least! Usually it’s a very small beauty team at the studio, but this week we had more make-up artists and…
Read MoreNail looks backstage at Dancing On Ice: Week 4
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! Although this week’s show didn’t have a theme, the costumes were incredible and I had a little more time with each celeb and pro skater which allowed me…
Read MoreNail looks backstage at Dancing On Ice: Week 3
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hello Scratch readers! I could not wait for week three of Dancing On Ice as disco week had finally arrived! I’m from Essex, so you can imagine that the ‘glitz and glam style was right…
Read MoreNail looks backstage at Dancing On Ice: Week 2
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… WEEK 2 Week 2 on Dancing On Ice came around soooo quickly. My call time was 11am but I arrived early to ensure I had enough time to set up and…
Read MoreHow the local press can boost your beauty career
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it resonates with readers and in…
Read MoreNail looks backstage at Dancing On Ice: Week 1
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… WEEK 1 Being asked to do the nails for Dancing on Ice was overwhelmingly exciting, and I screamed with delight when I got the call – much…
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