Posts by Guest Writer
Security advice for beauty businesses
Liz McKeon, beauty business expert at www.lizmckeon.com shares some tips on how to keep your business and finances safe… A secure setup ” I would suggest investing in a quality alarm system and place security cameras throughout your premises. Review this annually, always mindful of changes in the area. “Ensure your staff understand emergency processes…
Read MoreDancing On Ice: Nail Designs – THE FINAL
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! I cannot believe I’m writing my final blog post about Dancing on Ice. This series has been absolutely incredible thanks to all of the amazing skaters, celebrities and the beauty team that I have had the…
Read MoreDancing On Ice: Nail Designs – Week 7
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers, So, the penultimate week at Dancing On Ice was an exciting one – I was asked to do Jayne Torvill’s nails for this week and the final. We chose a deep purple glitter to match her…
Read MoreDancing On Ice: Nail Designs – Week 6
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! Week 6 on Dancing On Ice saw the celebrities going through the time tunnel turning into their chosen characters. James Jordan became Fred Flintstone, Wes Nelson was a pirate, Saara Alto became Mary Queen of Scots…
Read MoreDancing On Ice: Nail Designs – Week 5
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! The lovely Jane Danson sadly left last week’s Dancing On Ice. She was great to work with and I’m glad she got to have a nice mani before she left. Skater, Brandee had a gorgeous make-up…
Read MoreDancing On Ice: Nail Designs – Week 4
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers, Another week has flown by with plenty more nail designs featuring on the skaters and celebrities at Dancing On Ice. Here, I’m highlighting my favourite two designs from week four. First is gorgeous pro skater, Alex…
Read MoreDancing On Ice: Nail Designs – Week 3
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! The theme for Dancing On Ice – Week 3 was fairytales, and unicorns, mermaids and evil queens all featured. Actress and celebrity contestant, Jane Danson, wore a lovely ombré nail design with iridescent glitter. Here’s how…
Read MoreDancing On Ice: Nail Designs – Week 2
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! Week 2 saw the amazing Didi Conn hang up her skates – but she didn’t go without a fight. Her boxing themed routine was teamed with a pink and black costume and matching hair and make-up – so…
Read MoreDancing On Ice: Nail Designs – Week 1
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! This year I’m back to share all the glitz and glam that’s created behind the scenes at Dancing On Ice. From full glitter manis to intricate nail art the celebrities and skaters have been showing…
Read MoreHow to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new profiles created every second, you…
Read MoreHow to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The Spa Man). Simply by scrolling…
Read MoreWhy your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved in the industry, and getting…
Read MoreBehind the scenes: Salon System brand photoshoot
On the 11 July, myself and Scratch‘s Sophie hotfooted to Cherryduck Studios in London, just a stone’s throw from Tower Bridge, to go behind the scenes on an exciting Salon System brand photoshoot. Capturing images and videos with models and products to align with the new Salon System brand image and website, the shoot took place…
Read MoreWhy Instagram is great for your nail business
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s ideal for your nail business.…
Read MoreAdvice for selling tanning products in summer
Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers a happy, healthy feeling and…
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