Posts by Guest Writer
A financial guide & checklist for nail & beauty pros
Vorke Kalusi, founder of beauty business resource, Beauty Hunt UK, serves up financial insight… Understanding finance terms Revenue: The money you make from your services. Expenses: The costs of running your business, such as supplies, rent and utilities. Profit: The money left after paying your expenses. Profit = revenue – expenses. Cash flow: The movement…
Read MoreWant to successfully manage & motivate a nail team? Here’s how…
Explore strategies to successfully manage and motivate a nail team with business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin. Leading a team of nail technicians can be both rewarding and challenging, with managers often facing awkward situations that test their skillsets. Understanding how to address these issues effectively is crucial for maintaining a…
Read MoreHow to find a better work-life balance as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips for nail pros to achieve a better work-life balance… Howdy nail bosses! Work-life balance is like a unicorn in this industry – often talked about, yet never seen. In fact, it’s one of the most common challenges nail bosses face, and I’m…
Read MoreHow beauty businesses should deal with client complaints, according to an expert
Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be made less stressful. An example…
Read MoreClient consistency: how to keep your nail business busy all year long
OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip in June. While demand is…
Read MoreBeauty breakthroughs: The 5 biggest skincare trends in 2024
Zemits, a provider of skincare systems, is committed to helping beauty professionals achieve excellence. Here, the team shares five trending and attractive treatments to elevate your practice to a new level… 1. ‘Glass Skin’: A shine you can’t tear your eyes away from Imagine a complexion so luminous and smooth that it resembles a piece…
Read MoreHow to keep your nail business thriving during financially tough times
How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians! We’re a resourceful bunch, and…
Read MoreAre you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy
Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your goals and formulate a plan…
Read MoreHesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be
Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2 + 2 = 4, and…
Read More6 hand poses for picture-perfect nail photos
Scratch Stars Ultimate Gel Polish Stylist of the Year, Jiak Hing, explains how to master her six go-to hand poses for nail photos… 1. Relaxed claw Place the back of one hand against a flat surface and position the camera facing the nails, 45 degrees above and about 10cm away. 2. Classic overlap With the…
Read MoreMales & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto shop for an oil change,…
Read More4 ways to speed up nail services – without compromising on results
Scratch Stars Social Media Star of the Year 2024, Kamila Borowiec, shares her advice… Are you ready to take your work to the next level? Let me help you out. By implementing my time-saving tips, you can be more efficient, enhance the overall customer experience and fit in more clients. Let’s dive in… 1. Utilise…
Read MoreHow to make the most of a nail competition
Belinda Price, OPI UK&I education & capability manager, reveals why you should enter nail competitions – and how to make the most of the experience… Entering nail competitions is a great way to grow your skillset and develop your business. It’s a way of assessing where you’re at, setting goals, practicing techniques and improving yourself.…
Read MoreCTPA shares advice on enjoying the sun safely this summer
With the weather heating up, it’s time to brush up on suncare do’s and don’ts. The Cosmetic, Toiletry and Perfumery Association (CTPA) offers guidance on how to stay safe in the sun this summer… Seek out shade, particularly between 11am and 3pm, when the sun is usually at its most intense. Wear loose-fitting clothing, a…
Read MoreHow to create a loyal nail client base
Elaine Watson, global education director at Light Elegance, shares top tips to create a thriving nail business… Do you ever feel like you’re constantly hustling to find new clients, only to see them disappear faster than a rogue rhinestone after a wild night out? Don’t worry, you’re not alone. Building a loyal clientele takes strategy,…
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