Posts by Guest Writer
5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing businesses are fully sustainable, when…
Read MoreHow to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust me, has heard it all…
Read More5 ways to use the Threads app to benefit your beauty business
Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus company news. Businesses with a…
Read MoreHow AI can help your nail salon to thrive
Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below. How AI can benefit your…
Read More7 ways nail & beauty salon managers can maximise sales in quarter 4 of the year
Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to identify popular trends, products, and services during the holiday season by talking to your suppliers. Ask them about competitors’ strategies and offerings that were most…
Read MoreDiscounts: Are they a good idea?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones, let’s dig into why offering…
Read MoreSilent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the best conversation with all your…
Read MoreHow to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to limiting beliefs that prevent them…
Read MoreSeeking smooth skin this summer? Check out waxing specialist Andy Rouillard’s top tips
Waxing specialist & Salon System expert, Andy Rouillard of Axiom Wax Academy, shares his top tips for achieving a perfect finish when performing professional wax treatments in the summer. 1. Cleanse “Hot, sweaty skin is a nightmare to wax, so don’t be stingy with the pre-wax cleanser,” Andy recommends. “Just Wax Expert Cleanse & Prime…
Read MoreHow to incorporate mindfulness into your beauty services
Salon System educator, Lisa Stone, who achieved a meditation qualification after using the practice to support her mental health, shares how mindfulness techniques can be used in your beauty business… We can spend so much time and money on ensuring our outward appearances look and feel great, that we forget to look after how we…
Read More9 ways to support employees during the cost of living crisis
Experts at employee engagement software company, Weekly10, have collated nine top tips for businesses to support staff during tough economic times… 1. Focus on employee engagement When employees feel connected to their work, peers and company mission, they’re more likely to find meaning in their work. They feel like they are contributing to a bigger…
Read MoreHow to price mobile nail services
Scratch Stars Mobile Nailist of the Year 2022 & finalist for the category for 2023, Clare Woodcock of The Nail Club, shares pricing pointers for mobile nail pros… Mobile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing salons – the nail industry…
Read More5 sustainable swaps to make in your nail salon
It’s no secret that the beauty industry has a plastic problem, having been estimated to generate about 421,000 pounds of waste daily. With the emerging impact that waste is having on the world’s climate crisis, there’s no better time to start taking planet-friendly steps to reduce single-use plastic waste, shares the British Association of Beauty…
Read MoreThe importance of rules & questions in nail competitions
Every nail competition has its own set of rules, and rules can change from year to year. Ensuring that you read the rules and understand them perfectly is an imperative part of the competing process, whether you are new to competitions or a seasoned pro, shares multi award-winning nail aficionado, Mino Vo. Those who compete…
Read MoreImpostor Syndrome: What is it & do you have it?
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits. Boss Your Salon helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout, believing that business growth is for everyone. Maddi has worked with over 15,000 hair and…
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