Posts by Helena Biggs
Team Scratch gets lashed with Salon System mink styles
Salon System educator, Ruth Atkins, paid a visit to Scratch HQ to offer the team lash and brow makeovers using new products from the range. Accompanied by Costi Passeri of Essence PR, the duo revealed the new Mink Style Individual Lashes; additions to the Naturalash Texture range available in Short and Medium. After discussing each…
Read MoreOffer high impact lashes in a flash with new Salon System mink styles
Salon System has added new mink style individual lashes to its Naturalash Texture range; in short and medium lengths. Create a variety of looks in as little as 15 minutes when using the Marvelash Fast Set Glue for the perfect add-on to a nail treatment. Mix and match the short and medium styles to suit the…
Read MoreEntice male clients with ‘below the belt’ retail packages
The Below The Belt Grooming brand has released a number of retail items targeted at males that make for ideal gifts or retail items – as well as a way to attract men into the salon. Dedicated to celebrating and protecting a man’s body above and below the belt, the brand’s products offer effective and…
Read MoreEmbrace autumn nail trends with new Jessica collection
Jessica has launched Autumn Romance, a collection of six sophisticated nail shades available in Custom Colour and GELeration formulas. Inspired by changes in nature and ‘the season of mists and mellow fruitfulness’, the cosy tones are: Wine Country – a rich burgundy crème Natural Splendor – a tanned nude crème Toasted Pecans – a nutty brown crème…
Read MoreArtistic serves up hot palette of nail shades for AW18
From sassy to spicy and with a little bit of sauce, Artistic Nail Design has presented six versatile nail shades in its Caution: Extremely Hot collection for autumn/winter. The tasteful crèmes include a dark blue, dark red and green iridescent, each designed to complement one another, and each available in Colour Gloss, Colour Revolution and…
Read MoreBritish heatwave leads to big changes in beauty spending
Global information company, The NPD Group, has reported that the sale of prestige skincare products in the UK rose by 3% during the UK heatwave. The research period looked at sales over the five weeks between 24 June and 28 July 2018, and also found that sales of prestige make-up during this time declined by…
Read MoreEmbrace bright nails with Crave The Rave collection
It’s time to hit the dancefloor and embrace electrifying brights with the Crave The Rave nail colour collection from Artistic Nail Design. The six neon shades, available in both Artistic Colour Revolution and Colour Gloss (depending on desired wear time) include the sheer neon yellow Electric Daisy Girl and sheer neon purple I’m With The…
Read MoreVIP opportunity launches for Nailympia London competitors
This year’s London edition of international nail competition, Nailympia, will see a new VIP experience for competitors. Nail technicians competing are invited to upgrade to one of 21 premium desks available in a special, roped-off area. These VIP competitors will keep the same desk for the entire three-day event, regardless of competition category and negating…
Read MoreHave fun with Light Elegance UK’s circus-themed gel collection
Light Elegance UK has revealed Under The Big Top, a 12-piece gel collection inspired by circus culture. Available to buy individually, in mini 6ml sizes or as two six-piece collections (one Color Gel set and one Glitter Gel set), the range features a fun-loving variety of shades. Launched for autumn 2018, the Color Gels include…
Read MoreAdd Halloween makeovers to your services with Airbase
Capitalise on the spooktacular Halloween holiday by offering monster make-overs to clients. Airbase is running a Halloween Airbrush Make-Up course dedicated to all things scary, designed by make-up and body artist, Katie Wrigley. Katie has designed the course with a commercial aspect to create looks that customers will want to be seen in at parties. She will…
Read MoreBio Sculpture presents five-piece Dreamers nail colour collection
Embrace the whimsical, dreamlike notions of summertime with the five new shades from Bio Sculpture, available in both lacquer and gel formulas. The hues include: Aqua Clouds: A sky blue colour to connect the senses and refresh a look Wild Orchid: A soft violet reminiscent of the first fragrance of spring Hazy Forest: Garden tranquillity meets contemporary elegance…
Read MoreSuper Nail & Beauty announced as distributor of Dipt products
Dipt, the British nail dipping system founded by Karisma Ahir, is to be distributed by Super Nail & Beauty, joining its portfolio of brands including Zoya and Qtica. The Dipt range reveals 60 coloured powders with liquid counterparts and utilises medical grade resins and a very finely milled acrylic powder to create semi-permanent colour overlays.…
Read MoreBeauty booking platform, Ruuby, acquires elite mobile beauty consultancy
Ruuby, the platform that allows beauty lovers across London, Surrey and Essex to book appointments at the touch of a button, has acquired Perfect 10, a luxury mobile beauty and wellness consultancy. Also offering a way for beauty professionals to fill appointment slots with ease, Ruuby is accessible via its website or the handy downloadable…
Read MoreLondon nail bar, Townhouse, reveals collaboration with Elemis
Luxury London nail bar, Townhouse, has collaborated with British skincare brand, Elemis, to reveal limited edition manicure services. Featuring nods to Elemis’ violet colourway and the exclusive botanical extracts in its products, the manicures reveal bespoke, on-trend nail art designs. Each treatment is finished with the Elemis’ Peptide4 Night Recovery Cream-Oil, which is rich in Omegas and vitamin…
Read MoreInside the star-studded KISS Products party for ambassador, Billie Faiers
Team Scratch attended a swanky London party hosted by KISS Products and Alex Silver PR in honour of a special brand announcement. Each year, KISS Products selects a brand ambassador to showcase its lash and nail products to their greatest potential. Following in the footsteps of Pixie Lott, Nicole Scherzinger and Jess Wright, reality TV…
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