Posts by Helena Biggs
#NOWTRENDING: Marble Nails
From Kim Kardashian’s chained nails to glittered cuticles: 2017 is no longer just about chrome, as new design ideas are pulling focus. It seems to be that greys, soft pinks and neutral hues are hot on the wish lists of many clients and we can’t help but love how this has inspired marble-style nail art.…
Read MoreMINX COLLABORATES with Nails: Mastered to launch new collection
Nail wrap specialist, Minx, has partnered with the Nails:Mastered programme to produce a collection of 16 unique nail wraps, available via Sweet Squared. A task was set on the programme by the team at Minx to create a wrap design, and 16 Mastered techs from across the globe had their designs chosen; six of which are based in…
Read MoreNAILS INC launch new PRO products
Nails Inc has unveiled a series of handy products to add to its PRO line. Available to professionals via Salon Services, the products include Mighty Mask, a nail repair treatment, Drop & Go, rapid dry drops, and Cuticle Conditioner. Also added to the PRO line is Nail Warrior, a strengthening treatment and base coat, 2-in-1 Plump…
Read MoreNEW DIGITAL learning solution launched for beauty students
VTCT and Cengage, an education and technology company, have announced a new premium and fully customisable digital solution for colleges offering courses in beauty therapy level 2 and 3. The Learning Path, accessed via the new MindTap platform or mobile app, guides students through the curriculum with reading and study resources and is where they…
Read MoreJESSICA REVEALS six nude shades in Silhouette nail colour collection
Skin is in for spring, serving as the inspiration for Jessica’s upcoming colour collection. Silhouette comprises six pared down hues to suit all skin tones in a variety of creme and shimmer finishes. “Neutral nails showcase elegance and sophistication,” comments Jessica Vartoughian, founder and CEO of Jessica. “Silhouette’s flattering collection gives natural nails a boost…
Read MoreSAVE ON WORKWEAR with Buttercups Uniforms
Stylish beauty workwear provider, Buttercups Uniforms, is offering an incredible offer across its ranges – for a limited time only. The deal includes 3 for 2 on workwear attire, plus FREE trousers and postage! Simply use promo code BUT007 at buttercupsuniforms.com. Go on, shake up your salon wear and spruce up the look of your team…
Read MoreSCRATCH STARS nail industry awards opens for entry
The Scratch Stars Awards – the only awards completely dedicated to the UK nail industry – is now open for entry! Oh, and entry is FREE – so what are you waiting for? There are 18 categories and you can enter up to two, so don’t delay, log onto www.scratchstarsawards.co.uk and fill in the entry forms…
Read MoreCEW HOLDS product demonstration evening
CEW has revealed that over 750 members, guests and press attended its annual CEW Beauty Awards Product Demonstration Evening. The event, which was held at London’s Olympia, saw a variety of beauty brands flaunt their products and treatments. Guests could also enter a relaxation area to receive manicures, skin consultations, brow shaping, hair styling and…
Read MoreNAILYMPIA USA reveals judging line-up
The first Nailympia USA has revealed its prestigious judging panel for the 2017 event. Featuring industry personnel from Russia, Australia and the USA, the 15-strong panel is headed up by head booth judge, Elaine Watson. Organised by Scratch editor-in-chief, Alex Fox, and Athena Elliot, Nailympia USA invites techs to perform in up to nine categories across three divisions and…
Read MoreHIGH DEFINITION reveals SS17 eyebrow trends
High Definition brow and beauty experts have announced the biggest eyebrow trends for SS17 – and it’s all about the power brow! Brushed up brows will continue to be in style, and were seen on the runway at Yohji Yamamoto, Versus Versace and Giambattista Valli. To create this look, eyebrow hair should be brushed upwards…
Read MoreKAREN BETTS demonstrates her skills on TV
Karen Betts, a leading permanent make-up artist, has been demonstrating her expert skills on a national platform. As part of her affiliation with the Alex Lewis Foundation, Karen has embarked on a journey to help founder Alex Lewis, who had all four limbs amputated and part of his mouth and nose removed after contracting Strep…
Read MoreHIGH DEFINITION adds to make-up range with brow crème
High Definition, the brand behind the infamous HD Brows, has added three shades of brow crème to its make-up range. Each long-lasting, waterproof and smudge-proof crème can be used to create any desired brow look; from strong and defined to on-trend and textured. It applies like crème and sets like a powder and is available…
Read MoreMAYOR OPENS new Doncaster salon
The Mayor of Doncaster, Ros Jones, has officially opened a new beauty salon in Doncaster. Elizabeth H Nails & Beauty will provide clients with a wide range of beauty treatments including spray tanning, makeovers and ear piercing, as well as manicures, pedicures, gel polish and acrylic nails. The launch event, which took place last week,…
Read MoreDOUG SCHOON discusses new book
Renowned scientist and nail expert, Doug Schoon, has been speaking about the release of his latest book, Face-to-Face with Doug Schoon Vol 1. In a recent interview with Scratch, Doug revealed that volumes 1 & 2, which is due for release in March, have been printed in a Q&A format, as he answers questions from…
Read MoreCUCCIO UNVEILS spring 2017 nail colour collection
Created with happiness in mind, Cuccio has unveiled Positivity, its spring 2017 collection. The eight pretty shades are available in both Cuccio Colour and Cuccio Veneer, depending on the desired wear time. Shades include Another Beautiful Day – a pale duck egg blue, Everything Matters – a soft, shimmery gold, and I Am Beautiful –…
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