Posts by Scratch Staff
UK industry welcomes Purple Professional nail products
From Portugal with love…take a peek into the story of Purple Professional, a brand fuelled by its promise of vibrant, quality products for the pro… Bursting with colour and boasting a vast professional product range, the Portuguese Purple Professional brand is making a splash on UK shores; inspiring UK techs with its formulations and design…
Read MoreHow to approach the upsell process & boost beauty profits
Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just need to make a few…
Read MoreHow to squeeze in all regular clients this busy summer season
Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us including probably all our clients…
Read MoreDiscover the latest CND™ innovation at July Xperience Day
CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner locations in Leeds, Dublin, Edinburgh, Glasgow…
Read MoreThe importance of retailing in a salon environment
Rebecca Judic, HD Brows business development manager, explores why retailing is crucial to a salon mechanism… Life as a busy salon owner is never straight forward. Every day you are spinning plates, managing and motivating your team, exceeding your customers’ expectations, keeping on top of bills and generally making sure your business is running as…
Read MoreMeet Madelene Wolf, Nailympia Global Champion 2017
Esteemed tech, Madelene Wolf, reveals more about her competition journey, and the story that led up to her being crowned Nailympia Global Champion 2017… Q: What year did you join the nail industry and train in nails? A: I began my education in Gothenburg in 1997, but did not start working in nails that year.…
Read MoreWinners of UK Nail Tech competition announced at Beauty UK
The winners of the UK Nail Tech competition, which took place 20-21 May at the Beauty UK trade show, have been announced. The competition, administrated by Denise Wright, sees techs compete for trophies and accolades in the likes of Top Tech Permanent Polish, Salon Nail Challenge and, new for 2018, Designer Disc and Top Tech…
Read MoreImportance of appearance at work evaluated by uniform expert
Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform… “When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital importance. A uniform shows a level…
Read MoreWin a Celina Rydèn Art Kit with Light Elegance UK
Calling all creatives! See if you can get your hands on a brand new Signature Series Art Kit (worth over £115!) from Light Elegance UK – in collaboration with Swedish nail artist extraordinaire, Celina Ryden. Celina, who boasts an Instagram following of over 190K, has lent her artistic eye to ensuring each of the two…
Read MoreKey ways to ensure healthy feet this summer
Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy them and if they need…
Read MoreSoftware expert suggests selling emotions to engage clients
Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use it to create an exceptional…
Read MoreGood health, safety & hygiene practices at the nail desk
Head educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You need to make sure that…
Read MoreTattoos on nails pop up in America
An American pop-up business has spurred up intrigue by offering tattooed nail art, where the nail plate is tattooed with a design. Needle Nails, a collaborative effort between US fashion consultant, Ambie Stapleton and her tattoo artist friend, Christian Boyd, sees the nail plate inked with a needle for a look that lasts until the area grows…
Read MoreScratch Stars Awards finalists 2018 revealed
THE SCRATCH STARS AWARDS 2018: MEET THE FINALISTS The results are in! See which techs, salon, teams and influencers have made the grade in the Scratch Stars Awards 2018 and count down to Scratch’s hotly anticipated Summer Party – at which the winners will be announced… L&P Tech of the Year sponsored by: Carrie-Leigh…
Read MoreReduce service times with INK London E-File training
INK London invites you to refine nail enhancements with ease and help cut down your service time with its E-File Proficiency Diploma. Fully accredited by The Guild, the diploma has been been designed to provide techs with the confidence and knowledge to succeed with e-files and attendees must be qualified in hard gel or acrylic…
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