Brands
The Nail Boxes launches a monthly nail mail membership
We’ve seen this concept in wine and gin clubs for some time now – but at last you can pay a monthly membership to receive an exciting box bursting with nail products every month. The Nail Boxes, an idea brought to life by salon owner, educator and brand owner, Karen M Brown, has taken two…
Read MoreBehind The Brand: Meet the mind behind Nail HQ
Scratch chats to Founder of Nail HQ, Mark Taylor who shares the motivation behind the brand. Mark Taylor founded Nail HQ in April 2013 as he wanted to help consumers with their natural nail health by creating nail treatments to use in the comfort of their own homes. The Nail HQ treatments consist of a…
Read MoreTop Tech Jade Barber expands nail brand & systems
Back in July 2019 Jade Barber, an award-winning nail tech and industry educator, launched her own brand. Known as Nail and Beauty Excellence (NBE), this brand has been extended and adapted and now boasts an impressive catalogue of products, a growing base of nail tech followers and promises more is to come. Since its conception,…
Read MoreProduct pick: Cuccio Hemp Calm & Wellbeing Kit
With CBD oil, also known as cannabidiol, (found in hemp seed oil) being tipped as a top beauty trend for 2021, Scratch has unearthed a wellbeing kit for salons to retail onto clients feeling the need for care products with calming and regenerative properties. The Cuccio Whipped Hemp Calming & Regenerating Wellbeing Kit £16.99/ RRP…
Read MoreCBD oil skincare branded top beauty trend for 2021
CBD oils are the skincare industry’s new preferred and star ingredient used by forward-thinking skincare chemists, and with a growing number of studies supporting their benefits, it’s easy to understand why. Information from several clinical studies analysed by Fraîcheur Paris points out the promising CBD oil benefits for multiple skin conditions. More specifically, skincare products infused…
Read MoreBehind The Brand: Meet the founder of Sash Pro Tools
Scratch chats to Founder of Sash Pro Tools, Sashanie Gray who shared why she started the brand and the plans for the future. Founded in 2017, Sashanie Gray created her own product range after being a self-employed manicurist and having delved into many channels in the beauty industry such as education, consulting, beauty events for…
Read MoreBehind The Brand: Meet the duo behind My Papillon Beauty
Scratch chats to Founders of My Papillon Beauty, Kelly Mcguinness and Claire Whittle who share how they came to start the brand and what goes on behind the scenes. After working together in a salon in 2019, Kelly Mcguinness and Claire Whittle had the idea of creating a range of cuticle oil pens due to…
Read MoreBehind The Brand: Meet Vicky Lucas-Smith, founder of CutieOils
Vicky Lucas-Smith launched CutieOils in March 2020 when her salon closed as a result of the pandemic. She decided it was time to focus on a plan and the brand was born. “I’ve always had a passion for business and I love designing and creating. Cuticle Oil is such an essential part of the manicure…
Read MoreCaring for feet: salon pedicure & homecare ideas
Let’s talk about the importance of footcare with expert advice from Katharin von Gavel, founder & CEO of Footlogix. A featured platform speaker and recognised educator in footcare, Katharin von Gavel holds degrees in podology, chiropody and pedorthics. She has taught advanced footcare for over 20 years across North America, is a certified master pedicurist…
Read MoreWhy you shouldn’t use an at-home gel polish kit
Salon owner, educator and award-winning nail stylist, Katie Barnes, unveils concerns surrounding DIY gel polish kits… Gel polish seems like an easy to use, harmless product – surely, it’s just like painting on a nail polish, isn’t it? Well, this is the attitude that is causing problems amongst some non-professionals, as they attempt to replicate professional services…
Read MoreScarlet Stilettos for Power, Strength & Style
Stunning scarlet nail styling & a powerful message about beauty, combine in a photographic project revealed by Brillbird educator, Neringa Alsauskiene. Kat Hill reports Captivating with a striking, scarlet stiletto nail, Neringa Alsauskiene created a series of images that celebrates both the beauty and strength of womankind. Contrasting against her model’s pale skin and raven…
Read MoreRe:New Beauty’s director on why the brand supports Nail Breast Cancer so strongly
October marks Breast Cancer Awareness Month, and for the past few years, Scratch has been supporting the Let’s Nail Breast Cancer campaign to help raise funds for the Future Dreams charity. The campaign was launched by Lisa Crook, founder of nail and beauty distributor, Louella Belle, who set out to encourage nails to be painted…
Read MoreBehind The Brand: Introducing the salon owner behind Aviva Pro Gel
Janan Saher is the owner and creator of Aviva Day Spa, Academy and Pro Gel. Her career in the nail and beauty industry spans over two decades and she is proud to run her multi award-winning salon and training school, which uses her own brand – Aviva Pro Gel. “I have always had a natural…
Read MoreBehind The Brand: Discover the heavenly duo behind Saint Nails
With an inherent passion for nails and close friends in the nail business, Alison Jeans was inspired to set up her own brand, offering products for pros that would meet all the needs she desired as a consumer. Working with her husband, Matt, the duo launched Saint Nails in 2016 and it offers a stunning…
Read MoreDry, chapped hands? Here’s how to soothe in 5 steps…
With frequent hand washing and sanitising now the norm, you – and your clients – may be suffering with dry, chapped and sore hands. Offer a soothing experience and promote moisture with a helping hand from Mavex and its Anti Dark Spot Hand treatment, before retailing the Hand Silky Peeling, Intensive Hand Serum and Anti…
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