Brands
A #QuickChipFix with Treatwell
Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips, #QuickChipFix, referencing nail polish chips…
Read MoreOPI x Converse: A Colourful Collaboration
The Scratch team was lucky enough to receive an invite to one of the brightest events this season. OPI has teamed up with footwear company, Converse, to reveal a new, collaborative nail and footwear collection. With six new summer bright nail tones, the launch sees colour-matched Converse One Star slides and Chuck Taylor All Star…
Read MoreBreakfast with Grow by Hair Gain
Yesterday I was invited to attend an exciting launch event for a new hair supplement called Grow by Hair Gain, harnessing the power of the pea shoot to give dramatic hair growth results. Boasting a rate of 78% hair growth in just one month of use, the supplement was designed specifically for women. Consumers are…
Read MoreBecome a Browista with RefectoCil & Salon System
Last night I was invited to an exciting RefectoCil launch event with Salon System at the Soho Residence in London. The glam event was in celebration of a new RefectoCil Browista Custom Colour workshop, encouraging therapists to release their colour creativity by mixing tints to create bespoke brow shades for clients. Hosted in the upstairs…
Read MoreWhat happened when I trained in gel polish with The GelBottle Inc
As a nail enthusiast, heading to The Gel Bottle Inc Training Academy in Brighton to take the Gel Polish Beginners course filled me with nerves and a whole lot of excitement – and that’s exactly what I was fortunate enough to experience yesterday. Embarking on the one-day course, I headed to Brighton for 9am and…
Read MoreInspiring confidence at Young LDN
Yesterday I had the pleasure of visiting the new beauty hotspot, Young LDN, located in the idyllic Notting Hill area of London. Describing itself as a ‘luxury skincare and beauty destination that champions youth’ and ‘inspiring the confidence to disrupt the world’, the space did not disappoint. The unique studio has been created with Gen…
Read MoreLash-filled fun with Michelle Keegan
Last night I was invited to the Shangri-La Hotel At The Shard, London, to enjoy an evening of celebration with the Nouveau Lashes UK team. Trade and consumer press, as well as a handful of influencers, were invited to the Penthouse Suite at the hotel where the brand made the big announcement that actress, Michelle…
Read MoreHelena tests out Superfood products at an Elemis event
Elemis invited press, bloggers and influencers to a fun-filled drop-in event to commemorate the addition of four new products to its Superfood range. The skincare range ‘combines the pure power of concentrated Superfoods with the science and expertise behind every Elemis formula’ and original lineup features Facial wash, Facial Oil, Day Cream and Night Cream.…
Read MoreKeen to train in LashUs? Read this…
Yesterday, I was lucky enough to experience the new LashUs treatment training day first-hand. I hotfooted to Sittingbourne in Kent, to arrive at Bodylines Salon and Academy ready for a day of learning. The course seeks to provide students with the skills and understanding to perform the LashUs Lift with confidence, understanding and skill. The…
Read MoreMy experience of the Sienna X Brows treatment
Yesterday, I was invited to Cobella Hair and Beauty Salon in the sumptuous area of Kensington, London, to try the brand new Sienna X Brows range and treatment. Recently, Sienna X revealed its very own brow tint range for techs and therapists to offer to their clients as an add-on to their existing services. The launch…
Read MoreUp close with Salon System & its treatment offerings
This week, I hotfooted to the super-cool collaborative creative space, Hunter Collective, in Farringdon, London, for an exclusive Salon System showcase event. I was met with a glass of bubbles, before taking a peek at what was on show. Each corner of the studio saw a different area of Salon System’s beauty offering, including nails, lashes, brows and…
Read MoreShaped, styled & made up with HD Brows in Harley Street
When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie Long, who’s tended to my…
Read MoreTeam Scratch gets lashed with Salon System mink styles
Salon System educator, Ruth Atkins, paid a visit to Scratch HQ to offer the team lash and brow makeovers using new products from the range. Accompanied by Costi Passeri of Essence PR, the duo revealed the new Mink Style Individual Lashes; additions to the Naturalash Texture range available in Short and Medium. After discussing each…
Read MoreAll about the Dipt Nails technique
Yesterday I hotfooted to the trendy Soho location of Sanctum Hotel for an exciting insight into a new dipping brand bursting on to the nail scene. Founded in Britain by Karisma Ahir, the Dipt system currently sees 60 coloured powders, as well as liquid counterparts. The brand utilises medical grade resins and a very finely milled acrylic powder…
Read MoreBehind the scenes: Salon System brand photoshoot
On the 11 July, myself and Scratch‘s Sophie hotfooted to Cherryduck Studios in London, just a stone’s throw from Tower Bridge, to go behind the scenes on an exciting Salon System brand photoshoot. Capturing images and videos with models and products to align with the new Salon System brand image and website, the shoot took place…
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