Beauty pros, here’s 6 tips to support a more positive mindset
Sarah Hartley, social media coach at Blossom Tree Social & creator of Time To Blossom wellbeing products, shares her advice… Running a business and making time for yourself can feel like a juggle. It can also feel lonely, but you’re not alone – we all have bad days. Staying positive…
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Are you aware of the dangers of sprays & aerosols around electrical nail equipment?
When it comes to ensuring a safe and efficient nail salon environment, it’s essential to be aware of the potential dangers that certain products can pose. Here, I explore why sprays and aerosols can be hazardous when stored and used around electrical nail equipment, such as e-files and gel lamps.…
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8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…
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5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive team by leading by example,” advises Lisa Stone, educator at professional beauty brand, Salon System. “You cannot expect your team…
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Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…
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What’s the difference between the nail plate & the nail bed?
The terminology can be confusing, but it’s crucial to understand the different parts of the nail structure, including the nail plate and the nail bed. In this post, I explore the distinct characteristics of these two components and their roles. THE NAIL PLATE: what you need to know The nail…
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Nail influencers share what the job is like & how to get noticed online
What do you envisage when you see the word ‘influencer’? The term may carry some negative connotations due to modern perceptions of influence, as it’s often assumed that a person needs a huge number of social media followers and an expensive, aspirational lifestyle to warrant receiving the title. Nail artist…
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Points to consider before choosing a nail educator or training provider
Global business & beauty expert, Kim Ford, shares points to consider when choosing a nail or beauty training provider… When searching for a reputable educator, consider their qualifications and experience in the field. They should possess qualifications that demonstrate their expertise in the subject matter they teach, and you should…
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Revealed: the top 10 nail trends of 2024 so far
Research from beauty and wellness marketplace, Fresha, has uncovered the most popular global nail trends of the year. Analysing video and view counts on Tiktok, the number of hashtags on Instagram and overall social media engagement, the company has compiled the top ten nail trends that have captured worldwide attention…
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Searching for a new nail or beauty role? An expert shares CV, interview & trade test tips
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about how to make a job application shine… What should nail and beauty pros look for in a job listing? Location. Reputation of the company…
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Find out the top 10 nail trends for spring 2024
Analysing search volume data on Pinterest, discount platform, Wethrift, has revealed the 10 most popular spring nail trends for 2024. Wethrift reports searches for ‘spring nails’ increasing by 1011% on Pinterest, seeing a shift away from the deep and moody palette of autumn and winter with the return of pastel…
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Why gel polish shrinks & how to prevent it
Gel polish is a popular choice for many due to its long-lasting finish and resistance to chipping and fading, compared to traditional nail polish. However, one of the most common and tedious problems encountered when working with gel polish is the issue of shrinkage. Gel polish shrinking during application can…
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How to cater to eco-conscious nail clients
Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…
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Are you hiring? A recruitment expert shares advice for beauty employers
Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…
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Why you should review your beauty business’ opening hours
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since? Many of you will have spent time considering the most…
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