How to choose the right nail course for your needs
When starting out as a nail technician, you may find choosing a course overwhelming. Often, you may be so eager to start your journey that you don’t consider all the options available for the best beginning to your career. There are three main course options when starting out: 1.An…
Read MoreShould I offer nail service discounts? Marie-Louise Coster explores
In this column, session nail stylist, salon owner & educator, Marie-Louise Coster, talks discounts, their effects and knowing the worth of your services… Christmas is around the corner and your columns, if not already full, will be filling up fast. The festive season may be slower getting started for you…
Read MoreHow to create elegant, elongated lashes that still look natural
Salon System lash expert & educator, Ruth Atkins, shares advice on creating elegant, elongated lashes… You can achieve elegant, elongated and natural-looking lashes using many different types of Salon System lashes. The biggest decision you need to make is how long you want them to last, as different lengths of…
Read MoreHow to perfect pronouns in your beauty business & beyond
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice on pronoun use… “How is they?” was a question my good friend asked about a non-binary partner. Now, I know you’ll be reading that thinking ‘Didn’t Sam check the grammar?’ but those words meant everything…
Read MoreHow to support transgender employees in your beauty business
According to a survey conducted by Totaljobs in 2021, 65% of trans people hide their gender status or history in the workplace. 32% of the 400+ trans respondents had experienced discrimination or abuse at work, in the five years prior to the survey. Forms of discrimination or abuse include insults,…
Read More4 ways to be more gender inclusive in your nail & beauty business
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice to ensure your business is inviting to all… 1. Get educated Anyone that wants to use our services should be able to, regardless of their gender identity. Unless you know about being…
Read MoreHow your beauty business can make the most of the festive season
Maddi Cook, a salon business expert & owner of Boss Your Salon – which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout – shares 8 ways for your business to thrive during the Christmas season. What’s that tinkling piano? Yes, it’s only November,…
Read MoreHow to charge your worth as a nail tech
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her top tips… Stop basing your treatment prices on what others are charging, or charging nominal prices to keep yourself busy. Yes, you will attract clients, but if you work out what it has cost you to provide your services,…
Read MoreHow to support beauty clients & staff through the menopause
October marks World Menopause Month, designed to encourage awareness of the signs and symptoms of the menopause. Awareness has been shown to be particularly crucial, after a study published in journal, BMC Women’s Health, revealed that menopausal women are the fastest growing demographic in the workforce – and you will…
Read More5 tips for creating a successful nail community
Being part of this industry can be lonely – around two-thirds of beauty professionals are self-employed, and while clients provide chit-chat throughout the working day, the focus of these conversations is likely on them. Surrounding yourself with like-minded people in the sector – whether virtually or physically – is paramount…
Read More6 top tips for creating great nail content – from The World’s Star Nail Artist
Being a nail technician is more than just creating nail art, with many techs learning to create content for self-promotion. Katy Pottle, winner of the first World’s Star Nail Artist (WSNA) competition, shares her six top tips for creating great nail content… 1. Banish the blur Before taking photos and…
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