Katie barnes nail tools

How to keep your nail tools in tip-top condition

By Katie Barnes | 1 September 2020

Scissors, nippers, cuticle pushers and other such nail tools will last longer and keep a sharp edge for longer if you take the appropriate level of care. Sharp tools are safer and more efficient to use than blunt ones. When a tool is blunt or thick, additional force is required…

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How to use email marketing for your beauty business

By Kat Hill | 28 August 2020

Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).…

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Phone nails

8 ways to boost your social media

By Kat Hill | 28 August 2020

Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…

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How to choose smile lines to suit your client’s nails

By Katie Barnes | 19 August 2020

Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…

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Waxing in the summer months: points to note

By Guest Writer | 13 August 2020

Anjula Thakar, waxing expert & Salon System educator, shares her advice for a smooth wax service in the summer season… Pre-treatment If your clients would like super smooth hair free skin for up to 14 days ensure that your clients prepare the area of the body to be waxed efficiently…

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Here’s how one beauty salon owner manages client no-shows

By Guest Writer | 11 August 2020

Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended to be…

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3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns

By Guest Writer | 8 August 2020

Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…

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5 ways to boost success via your social media platforms

By Katie Barnes | 4 August 2020

Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…

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Feeling stressed & anxious? Meet the mental health coach who’s familiar with the beauty sector

By Guest Writer | 31 July 2020

Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…

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[Updated] Face coverings: The rules for nail & beauty pros & clients

By Sophie Nutt | 29 July 2020

There has been confusion within the nail industry as to the face coverings beauty professionals are required to wear during a treatment, and what should be asked of the client. While the below are guidelines from government, we encourage you to make your own decisions on top of such guidelines,…

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Allergy ctpa

The differences between an allergy & irritation

By Guest Writer | 27 July 2020

Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic…

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Nouveau lashes

Nouveau Lashes experts explain why D.I.Y lash lifts should never be done at home

By Guest Writer | 26 July 2020

As leading lash experts, we feel that it’s our duty to advise on the best possible way on how to look after lashes. In our opinion (as well as the views of experts in the fields of optometry and trichology), there are dangers to using D.I.Y lash lift kits at…

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5 steps to a flawless wax service

By Guest Writer | 23 July 2020

Salon System educator & waxing expert, Lisa Stone, shares her waxing tips for summer… Even though we may not all be able to jet off to exotic beaches this year due to Covid-19, it doesn’t mean that clients will want to scrimp on their wax services. Warm weather and long…

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5 ways to futureproof your nail & beauty business

By Katie Barnes | 21 July 2020

Difficult economic times, unpredictable world events, illness and a fast-changing world can leave small businesses more vulnerable than ever. It’s much harder to predict where new risks will come from, so businesses need to be futureproofed to protect them in times where there is no regular income. What the Covid-19…

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Online reviews

How positive reviews can benefit your business coming out of lockdown

By Sophie Nutt | 19 July 2020

As UK businesses re-emerge from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover. Data suggests 72% of consumers will interact with a business as a result of reading positive reviews, with nearly a third (31%) spending more…

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