Calculator

How to work out what you need to charge for nail services in 10 steps

By Katie Barnes | 26 May 2020

Upon the return to work for nail techs, one of the most important considerations along with health & safety is likely to be a pricing for your services. Many technicians are guilty of looking to their competition when pricing their nail services. When considering your prices; whether setting these from…

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Cosmetics

Where to safely purchase your nail products

By Katie Barnes | 8 May 2020

In a time of financial crisis both home users and professionals may be turning to third-party online retailers and auction sites to purchase what they assume is a genuine but cheaper cosmetic nail product. When I discuss third-party online retailers, I am not referring to an educator or wholesaler that…

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Rosie tomkins lead

Coronavirus: How nature & our animal intelligence can help

By Kat Hill | 6 May 2020

Rosie Tomkins is founder of the Natural Capital Consultancy and author of N-stinctive, an inspirational book that provides s an alternative to traditional leadership training. Rosie aims to unlock the power of the natural world to provide strength and confidence to people. Here, Rosie Tomkins, shares her advice… With Covid-19,…

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Nail salon shields

Nail desk shields: should you invest?

By Scratch Staff | 4 May 2020

There is much discussion and concern regarding how post-lockdown measures will affect salon visits – and how nail professionals will both work and interact with clients safety. The BBC has seen a draft government plan to ease current restrictions for workplaces in which social distancing is not possible. According to…

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Social media

Why you should keep in touch with your clients

By Kat Hill | 29 April 2020

This is an uncertain time for the nail industry. Now may offer an opportunity to focus on the factors that are within your control to help navigate your way through this challenging time for businesses. In order for your business to stay relevant, you must keep updated and work with…

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Furlough coronavirus

Coronavirus: Furloughed workers & what it means for business

By Helena Biggs | 20 April 2020

Tina Chander, partner & head of the employment team at Midlands law firm, Wright Hassall, deals with employment law issues for businesses of all sizes. Here, she reveals what being ‘furloughed’ means amidst the coronavirus crisis… The Coronavirus Job Retention Scheme is designed to help businesses that would otherwise be forced…

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Online video stock

How can I create great nail & beauty videos for social media?

By Scratch Staff | 16 April 2020

Simon Day of Toastmasters International, an organisation that provides communication & leadership skills, reveals how to engage others & communicate effectively via online videos… While salons and beauty businesses are closed due to the coronavirus outbreak, you may find yourself turning to online means of communication to keep in touch…

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Natasha ray noir grooming

Ways to self-care while self-isolating

By Scratch Staff | 15 April 2020

Salon owner, Natasha Ray, owner of the Noir Men’s Grooming Lounge in Beverly Hills, USA shares her ideas on self- love & care while self-isolating… It’s important to use this time of uncertainty to focus on gratitude instead of fear to help remove anxiety during this stressful time. Focus your…

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Empty nail salon

How to keep your salon secure during lockdown

By Katie Barnes | 14 April 2020

In any business, the most important consideration is safety. Without a safe work environment you, your staff, and customers will be at risk and you will not be insured. The second most significant concern is often overlooked; security. During these current times, your business can become more vulnerable and it…

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Remote learning tpc

Remote learning: How to keep students motivated

By Scratch Staff | 14 April 2020

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares advice for fellow educators considering a remote way of teaching, & how to keep students motivated during the coronavirus pandemic… Thank goodness for social media. I have had meetings with my…

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Technology phone watch

Coronavirus: 3 ways to use tech to keep clients interested

By Scratch Staff | 12 April 2020

Jo Martin, marketing director at Sally Salon Services UK & Ireland, reveals how you can you use technology to engage existing clients and attract new ones… Like many other sectors, the nail industry has been significantly affected by the coronavirus pandemic. At first, nail salons and freelancers took the decision…

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Untitled design

Helen Burton-Ward on allergy prevention

By Sophie Nutt | 10 April 2020

Scratch Stars Natural Nail Specialist of the Year 2019 and CND™ education ambassador, Helen-Burton Ward, shares her advice to preventing allergies… Allergies and overexposure are widespread issues within the industry. An allergy may develop as a response to the improper application or cure of a nail system, or sensitivity to certain…

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Notebook

Coronavirus: Learning from ‘unprecedented times’

By Kat Hill | 6 April 2020

Tracy Nash, director of Vu Nail Systems, shares her thoughts on these ‘unprecedented times’… Sit and just take a minute. Reflect on you; relax, breathe, calm. The world is wonderful and already repairing itself. Picture the beauty and set your mind ready… ready for the months ahead. Start with a…

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Julie anne lariviere

Coronavirus: 6 ways to make the most of your extra time

By Sophie Nutt | 4 April 2020

Julie-Anne Larivière, Salon System nail expert and salon owner of Sketched by J-A Nails, shares top tips for how techs can utilise the extra time they have as a result of Covid-19… As difficult as this time is for most self-employed nail technicians, it is, for some, a blessing in…

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Piggy bank

3 ways to boost your income during low trading periods

By Sophie Nutt | 3 April 2020

The team at Sienna X shares three top tips to boosting your income during quiet periods… Covid-19 has given many of us a new perspective, not only on our health, but also the way that we can operate business during times of extreme trading lows and uncertainty. With normality interrupted, we…

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