How to choose smile lines to suit your client’s nails
Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…
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Waxing in the summer months: points to note
Anjula Thakar, waxing expert & Salon System educator, shares her advice for a smooth wax service in the summer season… Pre-treatment If your clients would like super smooth hair free skin for up to 14 days ensure that your clients prepare the area of the body to be waxed efficiently…
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Here’s how one beauty salon owner manages client no-shows
Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended to be…
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3 reasons why your beauty business should consider voucher codes in affiliate marketing campaigns
Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…
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5 ways to boost success via your social media platforms
Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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Feeling stressed & anxious? Meet the mental health coach who’s familiar with the beauty sector
Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…
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[Updated] Face coverings: The rules for nail & beauty pros & clients
There has been confusion within the nail industry as to the face coverings beauty professionals are required to wear during a treatment, and what should be asked of the client. While the below are guidelines from government, we encourage you to make your own decisions on top of such guidelines,…
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The differences between an allergy & irritation
Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic…
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Nouveau Lashes experts explain why D.I.Y lash lifts should never be done at home
As leading lash experts, we feel that it’s our duty to advise on the best possible way on how to look after lashes. In our opinion (as well as the views of experts in the fields of optometry and trichology), there are dangers to using D.I.Y lash lift kits at…
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5 steps to a flawless wax service
Salon System educator & waxing expert, Lisa Stone, shares her waxing tips for summer… Even though we may not all be able to jet off to exotic beaches this year due to Covid-19, it doesn’t mean that clients will want to scrimp on their wax services. Warm weather and long…
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5 ways to futureproof your nail & beauty business
Difficult economic times, unpredictable world events, illness and a fast-changing world can leave small businesses more vulnerable than ever. It’s much harder to predict where new risks will come from, so businesses need to be futureproofed to protect them in times where there is no regular income. What the Covid-19…
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How positive reviews can benefit your business coming out of lockdown
As UK businesses re-emerge from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover. Data suggests 72% of consumers will interact with a business as a result of reading positive reviews, with nearly a third (31%) spending more…
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Julie-Anne Larivière notes 5 lessons learnt in lockdown
Julie-Anne Lariviére, Salon System nail expert and owner of Sketched by J-A Nails, reveals five lessons she has learnt in lockdown… Support is everything Since all nail technicians were deeply affected by the crisis, we have started to form a support bubble and the vibes that have come out of this…
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Back to Work: Nail & beauty business checklist
Scratch gathers guidelines from across the industry for what should be considered for when you & your clients set foot back into your business… Consider ticking off these points well advanced to ensure a smoother opening process… Decide what treatments you will offer and how you will manage any risks…
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Why collaboration is key in the nail industry
Tracey Lee, international nail artist & educator, reveals how Beauty2trs is celebrating it’s first birthday with a ‘birthday bash’ online class… How awesome it was to celebrate the first year of Beauty2trs with a class that epitomises the idea behind the platform – collaboration! When Beauty2trs started, the idea was to…
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